6 Reasons Organizations Move To a New CRM

Many organizations today are moving from legacy systems or multiple CRM instances to a single CRM. The SaaS Cloud environment provides easy access for all users. It is desirable to consolidate CRMs for simplification and utility.

In the past, separate systems evolved for a number of good reasons such as the location of IT and networks or the different CRM needs of divisions and companies. Many systems were specialized to address the application needs of different user communities.

CRM solutions are more mature and feature-rich and can address a broad spectrum of an organization’s needs. It makes more sense to consolidate customer data and systems that support customer data access so that companies can move to a single, reliable source for all their customer information. Your marketing and sales teams will have access to accurate data to work with customers and prospects.

Why choose a single CRM

In our discussions with customers we have repeatedly heard companies express a desire to move to a single CRM. Many are moving to Oracle Sales Cloud, SalesForce.com, or Microsoft Dynamics CRM.

During these discussions 6 reasons are cited to support the movement to a single CRM:

4 Tools for CRM Customer Intelligence Enrichment

A strategy for enriching and accessing customer data can have a profound impact on marketing and sales productivity and results. The measure of an organization’s effectiveness is often found in customer acquisition and retention, market share growth and profitability gains. A strategy that supports enriching CRM data beyond the level of basic information to a source of genuine customer intelligence will fuel that effectiveness.

Tools for customer data enrichment

The four most important customer data enrichment tools are:

1. Data Verification that ensures that account, contact and prospect information is accurate and complete. This can be done using 3rd party databases.

2. Leveraging customer and prospect data from multiple CRM systems to provide sales and marketing teams with access to complete and accurate information and history.

3. Providing customer information quickly and easily through data access versus data integration. This empowers marketing and sales teams in real-time.

4. Access to additional customer information that can be searched enables better sales strategies and helps reduce storage costs.

Benefits of data enrichment

Here are three ways organizations can benefit from customer data enrichment.

CRM On Demand Migration Success in 4 Steps

Many of Oracle’s CRMOD customers are migrating to a new CRM platform, notably to either Oracle’s own Sales Cloud or Salesforce.com or Microsoft Dynamics. Regardless of the destination, the journey is quite similar for organizations migrating to any new CRM.

Many organizations are transitioning to a new CRM, primarily in an effort to consolidate multiple systems that have evolved over time. The key to a successful move is a good plan for migration, coupled with excellent execution.

A strong, well-thought-out process is needed to focus on the key aspects of the migration. There can be many steps and considerations to implement a successful migration plan, but the migration process I am advocating is reasonably simple and straightforward.

The key to a successful transition to a new CRM includes the following 4 steps:

The Importance of Security and Data Encryption

Regardless of the level of security provided for both facilities access, and for electronic access, if the data being accessed is not encrypted, then there’s a gaping hole in security. Encryption, both of data in transit and at rest fills this hole.

Encryption of Data in Transit

Encryption of data in transit includes any part of the electronic authentication process as well as any data being accessed or transferred electronically. Modern standards, using well tested and used technologies should always be sought. For most systems this would be SSL/TLS implemented in HTTPS and SSH. HTTPS ensures encryption of data via browser access to your systems. SSH is a protocol providing a secure channel to login, almost as if the user is at a terminal. The specific configuration of these technologies is beyond the scope of this blog. Note that the SSL/TLS version being used is very important as well as the configuration of servers providing the HTTPS and SSH access.

Is data holding back your move to Oracle Sales Cloud?

Oracle Sales Cloud helps organizations enhance their sales efforts and create better engagement strategies for both their customers and their teams. Though migrating from CRM On Demand or another CRM system to Sales Cloud may seem daunting, transitioning customer data can prove fast and smooth with an archiving solution.

The sooner companies move to Sales Cloud, the sooner they can weigh in on benefits such as enhanced work flows, robust BI infrastructure, powerful social relationship management, and integration with the Fusion applications suite.

Common concerns that can delay data migration to OSC are data cleansing, which can be a time-consuming effort, and data loss during the move. Archiving mitigates these risks and provides further advantages such as data accessibility and reduced storage costs.

Data should not be a setback

When moving data to a new CRM system both quality and security are essential, but they shouldn’t slow down the migration process.
Some companies may be required to store customer data over time for regulatory compliance purposes. But for most, storing and accessing customer information accumulated in time underpins future sales and marketing strategies. Like an insurance policy, archiving provides insight into past customer actions – available through stored data – and allows companies to anticipate customer expectations and deliver more personalized experiences.