Many organizations today are moving from legacy systems or multiple CRM instances to a single CRM. The SaaS Cloud environment provides easy access for all users. It is desirable to consolidate CRMs for simplification and utility.
In the past, separate systems evolved for a number of good reasons such as the location of IT and networks or the different CRM needs of divisions and companies. Many systems were specialized to address the application needs of different user communities.
CRM solutions are more mature and feature-rich and can address a broad spectrum of an organization’s needs. It makes more sense to consolidate customer data and systems that support customer data access so that companies can move to a single, reliable source for all their customer information. Your marketing and sales teams will have access to accurate data to work with customers and prospects.
Why choose a single CRM
In our discussions with customers we have repeatedly heard companies express a desire to move to a single CRM. Many are moving to Oracle Sales Cloud, SalesForce.com, or Microsoft Dynamics CRM.
During these discussions 6 reasons are cited to support the movement to a single CRM: