ActivePrime Inc. Launches its Web Services based Content Initiative

Solution provides seamless access to industry data and information verification services

Pasadena, CA – October 9, 2006 – ActivePrime, Inc, the leading supplier of context independent data content, cleansing and standardization solutions announces today their Content Initiative with the goal of  providing Web-based customer data verification and enhancement capabilities to the marketplace.

ActivePrime’s first Content Initiative offering provides for web-based integration of customer’s CRM data through their CleanCRM data cleansing and standardization application with the StrikeIron Email Verification Web service.

“Today’s highly competitive markets require current, accurate information,” said Mark Taylor, executive vice president, ActivePrime Inc. “ActivePrime’s customers and the market have asked for seamless integration of their data quality solution and content access. We have initiated the answer to this need with our new CleanCRM module integrating the StrikeIron Email Verification Web Service.”

Built on ActivePrime’s flexible, patent pending Data Conditioning Framework™ the new StrikeIron access and integration modules will allow for transfer of the Web services data into, Siebel CRM On Demand and SalesLogix. With the first new module, CleanCRM users can now seamlessly access an email verification mechanism without the additional time and expense of separate data unloading and reloading.

“Companies are increasingly looking for real-time access to cleanse their data, no matter what CRM Tool they use,” said Bob Brauer, President and CEO of StrikeIron. “This integration of Web services-enabled data access, data cleansing and standardization for CRM systems provides this critical component.  We look forward to working with ActivePrime to provide additional modules utilizing StrikeIron Web services.”

ActivePrime has announced that the StrikeIron integration modules will be available starting in November 2006 and the company will be featuring them at the Dreamforce conference in San Francisco, October 9-11, 2006. The StrikeIron modules will be included at no extra cost (other than the Web services transactional fees through StrikeIron) in all versions of CleanCRM.

About ActivePrime Incorporated

ActivePrime offers the CleanData portfolio of context independent data content, data quality and conditioning products and services for customer data.  Based on a patent-pending Data Conditioning Framework™ the CleanData™ product and services family delivers sophisticated data conditioning that finds and corrects duplicate, incomplete and erroneous information.

About StrikeIron

StrikeIron is the leader in the commercialization of Web Services, providing the world's largest library of externally available plug-and-play Web services. Built on top of a sophisticated, yet easy-to-use Web Services Commerce Platform, the Marketplace serves as a place for providers and consumers of XML-based Web services to publish, subscribe to, and build applications and Web sites using a diverse set of Web services.

Enabling a business model for the Programmable Web, the core technology provides self-service publishing and consumption of Web services, micro-transactions and usage-based billing, software infrastructure, multiple productivity tools, seamless integration for both individual customers and software technology partners, and a consistency of usage from multiple Web services across multiple vendors. The Aurora Funds, Inc. and NC IDEA provided funding for StrikeIron after recognizing the significant opportunity to invest in a technology firm leading innovation of the Web 2.0. For more information, visit


Mark Taylor (603) 548-2598

Jane Foreman (919) 405-7010

Kristi Lee (919) 844-3733