StrikeIron and ActivePrime Partner to Deliver an Integrated Contact Data Quality Solution for Cloud-based CRM Applications

Fueling CRM Systems with accurate contact data for improved results.

Cary, NC (PRWEB) January 24, 2011 – StrikeIron, the market and technology leader for cloud-based contact data verification solutions, and ActivePrime, the leading provider of cloud-based data quality solutions, announced a technology and productpartnership focused on improving the validity, accuracy and comprehensiveness of contact data within Oracle CRM On Demand and Salesforce CRM. As a result, CRM customers can now utilize the capabilities of StrikeIron’s Contact Record Verification Suite ( through ActivePrime’s CleanVerify solution (

The newly announced joint solution enables the actual verification of contact data including mailing address, email address, phone number and other contact record elements via the Internet “as-a-service” directly within the product. The fully integrated solution leverages the cloud to eliminate costly and time-consuming software and reference data maintenance and updates. Managing data quality directly within the CRM application enhances the quality of the data flowing through business processes and facilitates operational efficiency across the organization.

“Through our partnership with ActivePrime, Oracle CRM On Demand and Salesforce CRM customers have access to better, more accurate customer and contact data. By eliminating issues attributed to missing, invalid, or otherwise low quality data, customers can substantially improve communication and marketing efforts, facilitate customer service, and reduce missed opportunities,” said Sean O’Leary, StrikeIron’s President and CEO.

“Integrating with StrikeIron’s Contact Record Verification Suite enables us to deliver more complete data quality solutions to our CRM customers,” said Rosaline Gulati, President of ActivePrime.

ActivePrime’s CleanVerify with StrikeIron’s Contact Record Verification Suite is available for use now. Contact ActivePrime at email, +1 617-247-9908, or visit for more information.

About ActivePrime

ActivePrime™ provides cleaner data and smarter searching for and Oracle CRM On Demand. The CleanData™ Suite includes CleanVerify™ for address and other data validation, CleanCRM™ for bulk de-duping and cleansing, CleanEnter™ for real-time duplicate detection upon entry and lead conversion, and ActivePrime Search™ – a powerful smarter search engine for your CRM. The entire CleanData Suite is embedded in the CRM and simple to use.

About StrikeIron

StrikeIron™ provides innovative Data-as-a-Service solutions enabling fully integrated accurate business data and communication functionality. The cloud-based data quality solutions allow business users, enterprise IT professionals, and application developers access to customized, real-time functionality within enterprise, Web, and cloud-based applications.