It is a riddle wrapped in a mystery inside an enigma: but perhaps there is a key.
No matter how many thousands of leads you have added to your CRM, no matter how many opportunities you’ve nurtured into massive account wins, you feel like you can never truly understand the quality of the CRM data that fuels your pipeline.
Oh, but there is a key.
Take two minutes and run a Data Quality Report for your CRM. One brief look at the report and you will know exactly what your duplicate data situation is. It is the naked truth of your data, revealed in the graphical honesty of pie charts and bar graphs with nowhere for duplicates to hide.
Why should you care about duplicate data problems? You know the answer too well, don’t you? Duplicate records mean lots of painstaking, manual data cleanup - time spent NOT selling. That’s on a good day. On a why-did-I-get-out-of-bed day, duplicate records mean accidentally calling the same lead twice. The subsequent time spent rocking in the fetal position under your desk is, again, time spent not selling.
You need more time back in your day and you need to be able to trust your data. We happily help with both.
Get your free report now and then read our full series of posts about duplicate data and vanquishing it.
Interpreting Your Dirty Data
Where Do Duplicates Come From?
How Can I Prevent Future Duplicates?
How Can I Clean Up Existing Duplicate Data?