CRM System

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Buying Lists? 6 Rules to Help Protect Your Business

Buying Lists? 6 Rules to Help Protect Your Business

With so much emphasis placed on the different opt-in techniques companies use to build lists, it seems counter to the trend to be talking about purchased or rented lists.

But as anyone who works in marketing can tell you, the list business is alive and well, because it needs to be.

Integrate Oracle CRM On Demand with Dun & Bradstreet: Part 1

Integrate Oracle CRM On Demand with Dun & Bradstreet: Part 1

So you have Oracle COD (CRM On Demand) and you’d like to create an integration to allow your end users to import D&B data into your CRM system. How can you do this?

There are many variables to be considered with this integration. How do we get data out of D&B? How do we get data into COD? What transformation is needed between the D&B data and how it gets into COD? How do we enable the end user to start and finish the process? What technologies should we use?

Say Goodbye to Cleaning, Complaints and Extra CRM Data Costs

Say Goodbye to Cleaning, Complaints and Extra CRM Data Costs

Low sales efficiency, poor marketing response rates, and declining revenues are the most visible effects of bad data in your CRM.

But poor data quality impacts business in more insidious ways. Lack of confidence in the accuracy of customer data causes user adoption rates to drop - along with your return on CRM investment.

How to Maintain HIPAA Compliant CRM System Access & Security

How to Maintain HIPAA Compliant CRM System Access & Security

Data that has been classified as protected under HIPAA must be effectively protected. Protection must include limiting access to appropriate individuals. This includes physical access to the computers containing the data as well as electronic access.


3 Keys to Prepare for 2017 Open Enrollment

3 Keys to Prepare for 2017 Open Enrollment

The 2017 Open Enrollment Period is quickly approaching, and showing no signs of slowing down. Healthcare organizations are anticipating member rates to increase upwards of 60 percent this year alone. The forecast also suggests over 90 percent of the US population will be covered with healthcare insurance in the next few years. To cope with this shift, many healthcare organizations are busy understanding and implementing CRM systems to address their compliance issues, and to develop new customers.