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Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Buying Lists? 6 Rules to Help Protect Your Business

Buying Lists? 6 Rules to Help Protect Your Business

With so much emphasis placed on the different opt-in techniques companies use to build lists, it seems counter to the trend to be talking about purchased or rented lists.

But as anyone who works in marketing can tell you, the list business is alive and well, because it needs to be.

CRM On Demand Technical Tips and Tricks: Archiving

CRM On Demand Technical Tips and Tricks: Archiving

Archiving in Oracle CRM On Demand means different things to different users. It may mean removing attachments to free up space to keep your allotments in check. Or, archiving may mean removing records from the workflow. It could also mean a clean up unused Accounts, Contacts, or Leads to improve CRM performance and usability. Some believe that data is power, and therefore no data should be archived, while others strongly believe that irrelevant data is distracting. It's important that precedents are set for how to purge data from your CRM, especially as your business grows. There are limits, or allotments, to the number of records and attachments you can create before Oracle will ask you to purchase more storage.