The 2017 Open Enrollment Period is quickly approaching, and showing no signs of slowing down. Healthcare organizations are anticipating member rates to increase upwards of 60 percent this year alone. The forecast also suggests over 90 percent of the US population will be covered with healthcare insurance in the next few years. To cope with this shift, many healthcare organizations are busy understanding and implementing CRM systems to address their compliance issues, and to develop new customers.
Welcome to the ActivePrime Blog
In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.
On the third day at Dreamforce, App Cloud EVP Adam Seligman and Marketing Cloud CPO and SVP Bryan Wade delivered powerful keynotes on new Salesforce intelligence products and how they enable companies to create smart, one to one customer journeys. The full sessions can be watched here (IT) and here (Marketing).
SALESFORCE FOR IT KEYNOTE 'BUILD SMART EXPERIENCES PEOPLE LOVE'
The proliferation of new technologies, devices, and platforms urges companies to actively tackle insights from these new channels and better meet customer needs. For many organizations, this entails more time and cost-effective IT operations.
Salesforce President and COO Keith Block kicked off the second day at Dreamforce 2016 with a keynote on the financial services industry. The session discusses two of the company’s recent products - Einstein and Financial Services Cloud - and showcases successful customer stories from Farmers Insurance and Bank of America. The complete session can be viewed here.
The annual Dreamforce conference opened yesterday in San Francisco in the presence of leading industry analysts, Salesforce partners and ecosystem members.
George Colony (founder and CEO of Forrester Research) and Tom Davenport (Professor of Information Technology and Management at Babson College), discussed customer experience and automation as factors for business growth. The session can be seen here.
Customer data intelligence provider ActivePrime is proud to be a Salesforce partner and address the needs of a wider spectrum of organizations through collaborative efforts. As Salesforce pioneered cloud computing over 15 years ago, it brought about an ecosystem that changed the way business value is created and driven across industries worldwide. Cloud computing is reshaping technology and business alike, eliminating much of the complexity of legacy infrastructure, and redefining supplier chains and roles.