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Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Salesforce Keynotes - Dreamforce 2016 Smart CRM, Smart Experiences

Salesforce Keynotes - Dreamforce 2016 Smart CRM, Smart Experiences

On the third day at Dreamforce, App Cloud EVP Adam Seligman and Marketing Cloud CPO and SVP Bryan Wade delivered powerful keynotes on new Salesforce intelligence products and how they enable companies to create smart, one to one customer journeys. The full sessions can be watched here (IT) and here (Marketing).

SALESFORCE FOR IT KEYNOTE 'BUILD SMART EXPERIENCES PEOPLE LOVE'

The proliferation of new technologies, devices, and platforms urges companies to actively tackle insights from these new channels and better meet customer needs. For many organizations, this entails more time and cost-effective IT operations.

‘Financial Services Keynote: Get Smarter In The Age Of The Customer’ Dreamforce 2016

‘Financial Services Keynote: Get Smarter In The Age Of The Customer’ Dreamforce 2016

Salesforce President and COO Keith Block kicked off the second day at Dreamforce 2016 with a keynote on the financial services industry. The session discusses two of the company’s recent products - Einstein and Financial Services Cloud - and showcases successful customer stories from Farmers Insurance and Bank of America. The complete session can be viewed here.

‘Dreamtalk: The Age of the Customer Experience and More Intelligent AI’, Dreamforce 2016

‘Dreamtalk: The Age of the Customer Experience and More Intelligent AI’, Dreamforce 2016

The annual Dreamforce conference opened yesterday in San Francisco in the presence of leading industry analysts, Salesforce partners and ecosystem members.

George Colony (founder and CEO of Forrester Research) and Tom Davenport (Professor of Information Technology and Management at Babson College), discussed customer experience and automation as factors for business growth. The session can be seen here.

The Road to Cloud Success: The ActivePrime-Salesforce Partnership

The Road to Cloud Success: The ActivePrime-Salesforce Partnership

Customer data intelligence provider ActivePrime is proud to be a Salesforce partner and address the needs of a wider spectrum of organizations through collaborative efforts. As Salesforce pioneered cloud computing over 15 years ago, it brought about an ecosystem that changed the way business value is created and driven across industries worldwide. Cloud computing is reshaping technology and business alike, eliminating much of the complexity of legacy infrastructure, and redefining supplier chains and roles.

Save Time- Update CRM Teams In Batch

Save Time- Update CRM Teams In Batch

The team function is a major CRM selling feature, allowing organizations to group users in changeable ways to best manage various customer relationship requirements. But the fluid nature of teams carries a heavy price. Staff turnover, replacements, additions and reassigned roles mean team structures need frequent updates. With each change to every team requiring individual attention, the inevitable updates take up an enormous amount of time and the unfortunate reality is that because of this, many organizations' team structures are out of date. Just like every other aspect of CRM management, bad data wreaks havoc.

ActivePrime at Emerson CRM Center of Excellence

ActivePrime at Emerson CRM Center of Excellence

ActivePrime customer Emerson (NYSE:EMR) is a diversified global manufacturing and technology company, widely recognized for its engineering capabilities and management. As a longstanding Oracle CRM On Demand user, with high adoption rates in the technology and sales departments, Emerson’s up-to-date, accurate data is essential to drive revenue and ensure the best business decisions. During a recent meeting at the Emerson Center of Excellence, which shares best practices among product engineering and software design professionals from around the world, ActivePrime was invited to present how our solutions are used across Emerson business platforms.