The strengths of account based marketing have made it widely popular within marketing and sales teams across organizations of all types. The cornerstone of this strategy is clean, reliable data on your organization’s accounts and prospects because the sales and marketing teams need to have confidence and trust in the data they are using to communicate with these key resources. Does your team trust your data? Does your CRM system support account based marketing? The primary concept of account based marketing is identifying and communicating with key accounts and targeted prospects that match the ideal customer profile for a particular organization. Several years ago, sales methodologies used customer profiling as a foundation to drive sales. With today’s tools and lists we too should be able to target our best prospects and sell them our products to drive more sales and profits.
Set Up Your CRM System for Success
1. Clean Companies need to use state of the art search to find, eliminate, and prevent duplicates. ActivePrime’s approach has been to develop better search solutions using fuzzy logic algorithms and logic. Our goal is to provide the cleanest customer data. Accurate and reliable customer data is extremely important because sales and marketing teams need to work with the best possible data.
2. Maintain Do not allow bad data to enter into the CRM. It's very important to embrace and use tools to maintain clean strategic customer intelligence and prevent bad customer intelligence from entering the CRM database. This is not a simple process. You first need to identify duplicates and bad data quickly, efficiently, and intelligently.
3. Enrich and Improve Your organization needs to make sure all customer data remains accurate and consistent as things change, adapt, and expand. Using secure third party information can help keep your data accurate and useful. Oftentimes, the data needs to be consistent and accurate to be reliable. Technology can provide additional information and consistency to customer data.
Establish An Intelligent CRM System
These three approaches will greatly improve the effectiveness of your strategy in CRM, Sales, and Marketing programs. The goal is to grow and drive sales and we have a strategy that will help make your organization more successful. Simply, quickly, and with great intelligence makes sense to use and embrace. Do it. Success is tough to achieve, but with much experience and technology in key areas ActivePrime can accelerate and drive your growth and sales success with exceptional marketing programs. We encourage your company to leverage existing technology to maximize your potential and execution to drive better sales results.
Our vision is to grow solutions to drive sales and produce superior results. We have outlined a vision that will grow with your success and results.
The bottom line is simple, ActivePrime wants to help you succeed in sales and marketing and drive sales to new heights. We have worked decades to help our customers improve and be more successful. Over 50% of our customers are companies with $2 billion in sales revenue and use our technology and products to drive results and continuous improvements.
Use superior solutions to become the most successful company you can be. Good luck and good selling!!