ActivePrime Inc. Releases CleanCRM Version 3.3

Supporting Salesforce Winter `07 release, Advanced Grouping Option for Siebel CRM On Demand, and Performance and Security Enhancements

Pasadena, CA - January 16, 2007 – ActivePrime, Inc, the leading supplier of context independent data content, cleansing and standardization solutions announces today the release of CleanCRM™ Version 3.3 with support for Salesforce Winter `07 release, the Advanced Grouping option for Siebel CRM On Demand customers as well as performance and security enhancements.

CleanCRM Version 3.3 demonstrated ActivePrime's continuing efforts to support the latest, high benefit features among their CRM partner's current releases, as well as adding capabilities and enhancements to CleanCRM.

"Today's Salesforce Winter '07 release, for the first time offers a vendor support merge utility," said Mark Taylor, executive vice president, ActivePrime Inc. "ActivePrime CleanCRM Version 3.3 and Salesforce customers can now merge master detail custom objects and records with inactive users reliably using this vendor offered merge capability. In addition, CleanCRM Version 3.3 offers users 2.4 times better network read/write performance and more robust secure proxy handling with Salesforce Winter '07, Siebel CRM On Demand and Sage CRM SalesLogix."

Also in CleanCRM Version 3.3 is Advanced Grouping support for Siebel CRM On Demand customers. "The Advanced Grouping option provides significant database sorting flexibility to our customers," said Taylor. "Now, regardless of the supported CRM being used, our customers can segment their CRM database based on any field, for example: time zone, record owner, sales territory or business unit. This ensures reliable data for individual sales and marketing personnel, management and business unit executives."

About ActivePrime Incorporated

ActivePrime offers the CleanData portfolio of context independent data content, data quality and conditioning products and services for customer data. Based on a patent-pending Data Conditioning Framework™ the CleanData™ product and services family delivers sophisticated data conditioning that finds and corrects duplicate, incomplete and erroneous information.

Contacts

Mark Taylor taylor@activeprime.com (617) 247-9908