CleanMove

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ActivePrime, Inc Launches CleanMove™ Turnkey Service for Oracle’s Siebel CRM On Demand

ActivePrime, Inc Launches CleanMove™ Turnkey Service for Oracle’s Siebel CRM On Demand

CleanMove Quickly Prepares and Cleanses Data for Migration into Siebel CRM On Demand

Pasadena, CA – October 23, 2006 – ActivePrime, Inc™, the leading supplier of context independent data cleansing solutions announces today the availability of the CleanMove™ turnkey service for Oracle’s® Siebel CRM On Demand. Offered in conjunction with Siebel CRM On Demand Professional Services, the CleanMove turnkey service standardizes and cleanses data migrating into Siebel CRM On Demand from a legacy system significantly reducing the transition time and customer staff impact. “Customers during the transition into Siebel CRM On Demand look for 2 things – 1) the shortest possible time to going live with their new CRM solution, and 2) initiating their new application with the highest quality data possible,” said Mark Taylor, executive vice president of marketing and business development, ActivePrime. “ActivePrime’s CleanMove turnkey service along with Siebel CRM On Demand Professional Services meets these goals while the customer’s staff goes about the revenue producing business of the company.” “CRM On Demand customers have placed data quality high on their list in migration projects, but often did not have the staff time or tools to cleanse the data in a timely manner,” said Louis Peters, Director, On Demand Professional Services, Oracle. “ActivePrime’s CleanMove turnkey service, along with our services, helps ensure that customer data will be cleansed and migrated in time to meet their go-live schedule.” CleanMove turnkey service for Siebel CRM On Demand cleanses and standardizes data in the following areas: