CleanVerify

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In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

How can Marketing Assist Sales if CRM On Demand is Populated with False Info?

How can Marketing Assist Sales if CRM On Demand is Populated with False Info?

Data Quality Issue: What on earth? Why do all of Mr. Type-A-Salesman’s Leads have "unknown" listed as their mailing city in CRM On Demand? How am I going to get these holiday cards mailed out for him if the data is false?

Solution to the Issue:

I’ll quickly pull a list of the Leads in CRM On Demand and use CleanVerify to fix the faulty addresses. CleanVerify uses StrikeIron to check and update both US and International addresses (StrikeIron is a third party data provider but you can use your own data provider if you already have one). The majority of these Leads have state and zip code information so this will be a breeze. What I love about CleanVerify is the nice clear visual that is displayed next to the fields I validate. It shows all users of CRM On Demand if the information is validated, invalid or unknown with a simple color coded, lettered icon.

How Can I Accurately Cleanup Some Addresses in CRM On Demand for a Mailed Invite?

How Can I Accurately Cleanup Some Addresses in CRM On Demand for a Mailed Invite?

The Data Quality Issue: My boss asked me to generate a list of all our CRM On Demand Contacts in the Metro DC area for a Meet-and-Greet event. I needed to send out a formal invitation using their address data in CRM On Demand. When I pulled the list to print off the mailing labels I was horrified at the inconsistencies used for street designations and city names! Plus, those inconsistencies were not up to USPS standards and I would risk some being returned to sender. For example I have one contact at “33 W End St”, another at “33 west End street” and another at “33 End St. west”; one contact in “Sliver Spring” and quite a few more in “Silver Springs” (which city name is correct?). Also, I have one with the city listed as Washington DC and the state as VA! I could go on, but you get the point. The Solution to the Issue:


Non-standardized Address Data

Non-standardized Address Data

Non-standardized address data is the bane of the marketer’s existence. Address errors, though seemingly minor, can reek of unprofessionalism in the eyes of your clients, and can often lead to your materials being slowed down by the post office, or even sent astray. How do you send mail promos to an address that might not exist? Worse off, isn’t it terrible when your sales rep sends a contract to a potential buyer, only to have it redlined with corrections to their billing address?


Inaccurate Contact Information in your CRM

Inaccurate Contact Information in your CRM

Inaccurate contact information is a crippling problem for data stored in your CRM. No matter how the wrong info makes its way into the CRM, it tends to just stay there. Say you call a new lead and figure it it's a wrong number when you can't connect, or someone else answers the phone. Not only have you wasted your time, but you also have a dead lead in your hands. You could try to look up the right phone number (but where would you get that data?), delete the record, or leave it alone.


StrikeIron and ActivePrime Partner to Deliver an Integrated Contact Data Quality Solution for Cloud-based CRM Applications

StrikeIron and ActivePrime Partner to Deliver an Integrated Contact Data Quality Solution for Cloud-based CRM Applications

Fueling CRM Systems with accurate contact data for improved results.

Cary, NC (PRWEB) January 24, 2011 – StrikeIron, the market and technology leader for cloud-based contact data verification solutions, and ActivePrime, the leading provider of cloud-based data quality solutions, announced a technology and productpartnership focused on improving the validity, accuracy and comprehensiveness of contact data within Oracle CRM On Demand and Salesforce CRM. As a result, CRM customers can now utilize the capabilities of StrikeIron’s Contact Record Verification Suite (http://www.strikeiron.com/Products/ContactRecordVerificationSuite.aspx) through ActivePrime’s CleanVerify solution (http://www.activeprime.com/cleanverify).