Do you suspect that your data might be slightly more compromised than you want? Are you uncertain whether your CRM system is running at best capacity? Take this quiz to find out if you are a candidate for a data cleanse. 1. On average, how long does it take you to find a name in your CRM system?
Welcome to the ActivePrime Blog
In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.
Spring is here. As we open our windows to let the fresh air in, it’s time to start thinking about cleaning. So get under your desk and chase away the dust bunnies that are huddling around your surge protector. While you are down there, let’s also talk about your CRM system. How clean do you think your data is? The answer should be that it’s as squeaky clean as your desk. It’s easy to get complacent about your CRM system. You do a lot of maintenance, we know. You teach your staff how to enter in names properly. You catch duplicate entries and eliminate them. But you may not be aware of all the dirty data that’s sneaking into your system. That’s where we want to help.
How did those duplicates get in your Oracle CRM On Demand? Maybe it was when two CRM systems were integrated, or maybe a trade show list was imported multiple times. It could even have happened like a slow leak; a few from one rep, a few from customer or tech support and then, BOOM! before you know it, there are too many to count! The problem is that duplicates waste your time and cost you money. A lot of time and money.
Duplicates are more than just a pain to deal with when it comes to searching for a name. They can cost you money. They can waste your time. They can give you a false sense of security when projecting your sales.
So how do you determine how many duplicates you have? More importantly, how do you get rid of them?
It is a riddle wrapped in a mystery inside an enigma: but perhaps there is a key.
No matter how many thousands of leads you have added to your CRM, no matter how many opportunities you’ve nurtured into massive account wins, you feel like you can never truly understand the quality of the CRM data that fuels your pipeline.
Oh, but there is a key.
Take two minutes and run a Data Quality Report for your CRM. One brief look at the report and you will know exactly what your duplicate data situation is. It is the naked truth of your data, revealed in the graphical honesty of pie charts and bar graphs with nowhere for duplicates to hide.