Data accuracy

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Buying Lists? 6 Rules to Help Protect Your Business

Buying Lists? 6 Rules to Help Protect Your Business

With so much emphasis placed on the different opt-in techniques companies use to build lists, it seems counter to the trend to be talking about purchased or rented lists.

But as anyone who works in marketing can tell you, the list business is alive and well, because it needs to be.

5 Simple Ways to Consistently Drive More Revenue

5 Simple Ways to Consistently Drive More Revenue

The concept is relatively straightforward – grow revenue without adding huge costs for your business. Sales effectiveness and sales productivity are the cornerstones for growing sales. Most companies invest in prospect and customer information regularly to provide necessary opportunities to their Sales teams. Recent investments in automated marketing programs and CRMs are a direct indicator of this trend. Here are 5 ways you can drive revenue when investing in your CRM: