Dun&Bradstreet

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Buying Lists? 6 Rules to Help Protect Your Business

Buying Lists? 6 Rules to Help Protect Your Business

With so much emphasis placed on the different opt-in techniques companies use to build lists, it seems counter to the trend to be talking about purchased or rented lists.

But as anyone who works in marketing can tell you, the list business is alive and well, because it needs to be.

Integrate Oracle CRM On Demand with Dun & Bradstreet: Part 1

Integrate Oracle CRM On Demand with Dun & Bradstreet: Part 1

So you have Oracle COD (CRM On Demand) and you’d like to create an integration to allow your end users to import D&B data into your CRM system. How can you do this?

There are many variables to be considered with this integration. How do we get data out of D&B? How do we get data into COD? What transformation is needed between the D&B data and how it gets into COD? How do we enable the end user to start and finish the process? What technologies should we use?