Duplicate Data

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Say Goodbye to Cleaning, Complaints and Extra CRM Data Costs

Say Goodbye to Cleaning, Complaints and Extra CRM Data Costs

Low sales efficiency, poor marketing response rates, and declining revenues are the most visible effects of bad data in your CRM.

But poor data quality impacts business in more insidious ways. Lack of confidence in the accuracy of customer data causes user adoption rates to drop - along with your return on CRM investment.