Leads

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Four Ways Dirty Data Is Hurting Your Marketing Results

Four Ways Dirty Data Is Hurting Your Marketing Results

Like it or not, you’re spending marketing budget on programs that bring poor or no results.

Research shows that on average, 12% of an organization’s annual income is misspent due to bad contact data.

And it’s not just the money. Dirty data, such as duplicates, results in inaccurate lead scores. Score sharing between duplicate leads means neither record gets a high enough score to move further down the sales pipeline.

How Does Poor Data in CRM On Demand Impact my Targeted Marketing Campaign?

How Does Poor Data in CRM On Demand Impact my Targeted Marketing Campaign?

The Data Quality Issue: I have a campaign budget of $20,000 for a fantastic glossy mailer. That budget needs to cover the cost of printing my new brochure and mailing it out First Class USPS. The number of Leads in my CRM On Demand is 5,800. So if I do a quick estimation of cost for the flyer of $2.25 each, and postage of $.85, plus another $.65 for the envelope, label and letter, that comes to over $21,750. Yikes! That’s $1,750 over budget!