Marketing

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

How Can I Enter New Names into Oracle CRM On Demand with Confidence?

How Can I Enter New Names into Oracle CRM On Demand with Confidence?

The Data Quality Issue:

You may be like me, and work for a company where everyone wears many hats. Accounting bleeds into HR, Customer support bleeds into Tech support and Marketing bleeds into Sales. That means that I, the marketing admin, need to enter new Leads when one calls us up to ask for information.

How Does Poor Data in CRM On Demand Impact my Targeted Marketing Campaign?

How Does Poor Data in CRM On Demand Impact my Targeted Marketing Campaign?

The Data Quality Issue: I have a campaign budget of $20,000 for a fantastic glossy mailer. That budget needs to cover the cost of printing my new brochure and mailing it out First Class USPS. The number of Leads in my CRM On Demand is 5,800. So if I do a quick estimation of cost for the flyer of $2.25 each, and postage of $.85, plus another $.65 for the envelope, label and letter, that comes to over $21,750. Yikes! That’s $1,750 over budget!