Sales reps only spend one third of their time selling and only 1 in 3 actually makes their quota. Improving sales productivity is critical to achieving revenue goals.
Welcome to the ActivePrime Blog
In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.
The leading cause? Poor data quality.
Poor data quality costs the average organization 12% of their revenue.
A strategy for enriching and accessing customer data can have a profound impact on marketing and sales productivity and results. The measure of an organization’s effectiveness is often found in customer acquisition and retention, market share growth and profitability gains. A strategy that supports enriching CRM data beyond the level of basic information to a source of genuine customer intelligence will fuel that effectiveness.
The concept is relatively straightforward – grow revenue without adding huge costs for your business. Sales effectiveness and sales productivity are the cornerstones for growing sales. Most companies invest in prospect and customer information regularly to provide necessary opportunities to their Sales teams. Recent investments in automated marketing programs and CRMs are a direct indicator of this trend. Here are 5 ways you can drive revenue when investing in your CRM: