The Data Quality Issue: My boss asked me to generate a list of all our CRM On Demand Contacts in the Metro DC area for a Meet-and-Greet event. I needed to send out a formal invitation using their address data in CRM On Demand. When I pulled the list to print off the mailing labels I was horrified at the inconsistencies used for street designations and city names! Plus, those inconsistencies were not up to USPS standards and I would risk some being returned to sender. For example I have one contact at “33 W End St”, another at “33 west End street” and another at “33 End St. west”; one contact in “Sliver Spring” and quite a few more in “Silver Springs” (which city name is correct?). Also, I have one with the city listed as Washington DC and the state as VA! I could go on, but you get the point. The Solution to the Issue:
Welcome to the ActivePrime Blog
In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.
Inaccurate contact information is a crippling problem for data stored in your CRM. No matter how the wrong info makes its way into the CRM, it tends to just stay there. Say you call a new lead and figure it it's a wrong number when you can't connect, or someone else answers the phone. Not only have you wasted your time, but you also have a dead lead in your hands. You could try to look up the right phone number (but where would you get that data?), delete the record, or leave it alone.
Fueling CRM Systems with accurate contact data for improved results.
Cary, NC (PRWEB) January 24, 2011 – StrikeIron, the market and technology leader for cloud-based contact data verification solutions, and ActivePrime, the leading provider of cloud-based data quality solutions, announced a technology and productpartnership focused on improving the validity, accuracy and comprehensiveness of contact data within Oracle CRM On Demand and Salesforce CRM. As a result, CRM customers can now utilize the capabilities of StrikeIron’s Contact Record Verification Suite (http://www.strikeiron.com/Products/ContactRecordVerificationSuite.aspx) through ActivePrime’s CleanVerify solution (http://www.activeprime.com/cleanverify).