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Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

AAAI Magazine Features Article from ActivePrime’s CTO, Clint Bidlack

AAAI Magazine Features Article from ActivePrime’s CTO, Clint Bidlack

Pasadena, CA – April 01, 2010 – The Association for the Advancement of Artificial Intelligence will publish an article co-authored by Clint Bidlack entitled “Exceptional Data Quality using Intelligent Matching and Retrieval”.  This paper outlines the response to current, rapid advances in enterprise web-based software, specifically the fast growing Software as a Service (SaaS) model which has created a need for new, sophisticated yet user-friendly data quality solutions.   One of the leading SaaS applications is CRM (Customer Relationship Management) and data quality has become the number one issue that limits return on investment for these applications. As the volume of data swells, the pain experienced from poor quality data grows more acute.  Data quality has been an ongoing issue in the IT industry for the past 30 years, fueling the growth of the data quality segment to $1B in 2008.  Experian estimates that companies are losing 6% of sales due to poor management of customer data (QAS 2006).   Over the past several years, experience shows that the numbers of duplicate records in corporate CRM systems range from 10% to a staggering 70%.  Additionally, it is common for at least 50% of CRM records to contain faulty data, for instance, misspelled customer names or addresses.


CRM On Demand Inner Circle Partner Pavilion to be Showcased at Oracle® OpenWorld 2009

CRM On Demand Inner Circle Partner Pavilion to be Showcased at Oracle® OpenWorld 2009

Oracle Press Release

CRM On Demand Inner Circle Continues To Deliver Best-In-Class Solutions, Customer Successes

Redwood Shores, CA – October 5, 2009

News Facts

  • Oracle has created a focused Oracle® CRM On Demand Inner Circle Pavilion at Oracle OpenWorld this year.

AAAI Conference Presents Award to ActivePrime’s CTO, Clint Bidlack

AAAI Conference Presents Award to ActivePrime’s CTO, Clint Bidlack

Pasadena, CA – July 16, 2009 – At the Annual Conference held this week in Pasadena, CA, The Association for the Advancement of Artificial Intelligence presented an award to Clint Bidlack, CTO of ActivePrime for Innovative Applications of AI.  This award acknowledges the work done to address the challenge of how to perform matching on large volumes of data, very quickly.  The need for this kind of agility is in response to the current, rapid advances in enterprise web-based software, specifically the fast growing Software as a Service (SaaS) model which has created a need for new, sophisticated yet user-friendly data quality solutions.   One of the most widely adopted SaaS applications is CRM (Customer Relationship Management) and data quality has become the number one issue that limits return on investment for these applications. As the volume of data swells, the pain experienced from poor quality data grows more acute.  Data quality has been an ongoing issue in the IT industry for the past 30 years, fueling the growth of the data quality segment to $1B in 2008.  Experian estimates that companies are losing 6% of sales due to poor management of customer data (QAS 2006).   Over the past several years, experience shows that the numbers of duplicate records in corporate CRM systems range from 10% to a staggering 70%.  Additionally, it is common for at least 50% of CRM records to contain faulty data, for instance, misspelled customer names or addresses. Through strategic and thoughtful use of Artificial Intelligence methodologies, these data issues can be mitigated.   As acknowledged by this award, the real challenge in the new era of SaaS and online deployment is to not only design data quality solutions that do the job, but due to the nature of on-line applications, the response time must be finely tuned.