You know the numbers. The cost of acquiring a customer can be 5 times that of retaining an existing one, and you can more than double profits if you reduce churn by just 5%.
Welcome to the ActivePrime Blog
In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.
The annual Dreamforce conference opened yesterday in San Francisco in the presence of leading industry analysts, Salesforce partners and ecosystem members.
George Colony (founder and CEO of Forrester Research) and Tom Davenport (Professor of Information Technology and Management at Babson College), discussed customer experience and automation as factors for business growth. The session can be seen here.