customer experience

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

‘Dreamtalk: The Age of the Customer Experience and More Intelligent AI’, Dreamforce 2016

‘Dreamtalk: The Age of the Customer Experience and More Intelligent AI’, Dreamforce 2016

The annual Dreamforce conference opened yesterday in San Francisco in the presence of leading industry analysts, Salesforce partners and ecosystem members.

George Colony (founder and CEO of Forrester Research) and Tom Davenport (Professor of Information Technology and Management at Babson College), discussed customer experience and automation as factors for business growth. The session can be seen here.