dreamforce

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Salesforce Keynotes - Dreamforce 2016 Smart CRM, Smart Experiences

Salesforce Keynotes - Dreamforce 2016 Smart CRM, Smart Experiences

On the third day at Dreamforce, App Cloud EVP Adam Seligman and Marketing Cloud CPO and SVP Bryan Wade delivered powerful keynotes on new Salesforce intelligence products and how they enable companies to create smart, one to one customer journeys. The full sessions can be watched here (IT) and here (Marketing).

SALESFORCE FOR IT KEYNOTE 'BUILD SMART EXPERIENCES PEOPLE LOVE'

The proliferation of new technologies, devices, and platforms urges companies to actively tackle insights from these new channels and better meet customer needs. For many organizations, this entails more time and cost-effective IT operations.

‘Financial Services Keynote: Get Smarter In The Age Of The Customer’ Dreamforce 2016

‘Financial Services Keynote: Get Smarter In The Age Of The Customer’ Dreamforce 2016

Salesforce President and COO Keith Block kicked off the second day at Dreamforce 2016 with a keynote on the financial services industry. The session discusses two of the company’s recent products - Einstein and Financial Services Cloud - and showcases successful customer stories from Farmers Insurance and Bank of America. The complete session can be viewed here.

‘Dreamtalk: The Age of the Customer Experience and More Intelligent AI’, Dreamforce 2016

‘Dreamtalk: The Age of the Customer Experience and More Intelligent AI’, Dreamforce 2016

The annual Dreamforce conference opened yesterday in San Francisco in the presence of leading industry analysts, Salesforce partners and ecosystem members.

George Colony (founder and CEO of Forrester Research) and Tom Davenport (Professor of Information Technology and Management at Babson College), discussed customer experience and automation as factors for business growth. The session can be seen here.