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Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Join ActivePrime At Oracle OpenWorld 2014

Join ActivePrime At Oracle OpenWorld 2014

CRM On Demand Customer Meet-Ups Oracle OpenWorld 2014 is in full swing!   We are organizing meet-ups for CRM On Demand customers.  Come join us at one of the following times to catch up, take a break and network, and share tips with other CRM On Demand users.

Recap: Atlanta CRM On Demand User Group September 10, 2014

Recap: Atlanta CRM On Demand User Group September 10, 2014

ActivePrime was pleased to recently attend the Oracle CRM On Demand User Group in Atlanta, GA. We were excited to see our customers, exchange ideas, and participate in the roundtable discussions.  

Tapping into Vertical Industry Specific CRM On Demand

Oracle offers CRM On Demand tailored for specific verticals, such as life sciences and automotive. The features related to specific verticals can be requested for your own system by logging a support request with Oracle Support. Some of the features that could be helpful include the ability to account for timezone and travel impacts when scheduling, or the addition of longitude and latitude on the Address Object for more granular mapping integration.

More information about vertical features can be found on the Oracle website.

Recap: Northern California CRM On Demand User Group September 9, 2014

Recap: Northern California CRM On Demand User Group September 9, 2014

Roman Cooper, Mike Coluci, Lori Archie, Diana Hancock, and Duane Nelson from Oracle

ActivePrime was pleased to recently attend the Oracle CRM On Demand User Group at the Oracle headquarters in Redwood City, CA. We were excited to meet joint customers, exchange ideas, and participate in the roundtable discussions. Twelve CRM users from six companies in the area came together to chat, share their problems, and learn new solutions. There was a presentation by SGI, who is a user of both Oracle CRM On Demand and ActivePrime. Here is a summary for those who missed it.

Summary of the Case Study:

SGI by Kristine Lovett

SGI, or Silicon Graphics International, is a global leader in high-performance solutions for compute, data analytics, and data management. They have 1,100 employees, distribution in 50 countries, 6500+ customers, and 600+ patents.

IT Strategy: The Cutting Edge of Analytics in Business

IT Strategy: The Cutting Edge of Analytics in Business

Clint Bidlack, President and CTO of ActivePrime, visited Babson University’s MBA students in the IT Strategy class taught by Professor David Charles. They discussed issues and trends in analytics, cloud computing and data quality. By far the most interesting topic for students was analytics. There’s a real thirst for understanding how analytics is being used in industry, what the major pitfalls are, and how to prepare oneself for leading successful analytics projects and analytics driven organizations. You might say that the “Moneyball Effect” is in full swing in MBA programs, where decisions are made based on data, not just instincts. Everyone wants better decisions and better outcomes by using big, real-time data.


Recap: Dallas CRM On Demand User Group August 13, 2014

Recap: Dallas CRM On Demand User Group August 13, 2014

ActivePrime was pleased to recently attend the Oracle CRM On Demand User Group in Dallas.  We were excited to see our customers, exchange ideas, and participate in the roundtable discussions. Twenty-one CRM users from thirteen companies in the area came together to chat, share their problems, and learn new solutions. There was a lot of focus on mobility access, the new modern UI and also challenges around user adoption.  


Recap: Chicago CRM On Demand User Group | June 18th, 2014

Recap: Chicago CRM On Demand User Group | June 18th, 2014

Last week, ActivePrime attended the Oracle CRM On Demand User Group in Chicago. We were excited to see our customers, exchange ideas, and participate in the roundtable discussions. CRM users from the area came together to chat, share their problems, and learn new solutions. The general feeling was that it never hurts to get more training on Oracle CRM On Demand, no matter how proficient you are.