real-time

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Unlocking the Mystery - The Data Quality Report

Unlocking the Mystery - The Data Quality Report

It is a riddle wrapped in a mystery inside an enigma: but perhaps there is a key.

No matter how many thousands of leads you have added to your CRM, no matter how many opportunities you’ve nurtured into massive account wins, you feel like you can never truly understand the quality of the CRM data that fuels your pipeline.

Oh, but there is a key.

Take two minutes and run a Data Quality Report for your CRM.  One brief look at the report and you will know exactly what your duplicate data situation is.  It is the naked truth of your data, revealed in the graphical honesty of pie charts and bar graphs with nowhere for duplicates to hide.

Non-standardized Address Data

Non-standardized Address Data

Non-standardized address data is the bane of the marketer’s existence. Address errors, though seemingly minor, can reek of unprofessionalism in the eyes of your clients, and can often lead to your materials being slowed down by the post office, or even sent astray. How do you send mail promos to an address that might not exist? Worse off, isn’t it terrible when your sales rep sends a contract to a potential buyer, only to have it redlined with corrections to their billing address?


ActivePrime, Inc Launches CleanEnter™ Real-Time Data Deduplication for Oracle CRM On Demand

ActivePrime, Inc Launches CleanEnter™ Real-Time Data Deduplication for Oracle CRM On Demand

CleanEnter Provides Fast, Easy Data Entry and Duplicate Detection for Oracle CRM On Demand

Pasadena, CA – September 18, 2008 – ActivePrime, Inc™, the leading supplier of CRM data quality solutions, announces today the availability of CleanEnter™ for Oracle® CRM On Demand. Embedded within the Oracle CRM On Demand user interface by ActivePrime, CleanEnter identifies possible duplicates in real time, facilitating new record creation and preventing duplicates from accidentally being created.