sales

Welcome to the ActivePrime Blog

In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.

Oracle Taps Twitter To Enhance Sales Efforts

Oracle Taps Twitter To Enhance Sales Efforts

Oracle is changing their sales strategy by bringing in an Evangelist. Thanks to the efforts of Jill Rowley, Social Selling Evangelist at Oracle, Oracle is actively using social media as a selling tool. As an industry leader in CRM, Oracle’s commitment to social media reinforces the need for sales and marketing to shift towards personal, responsive selling. Back in 2012, when Oracle acquired Eloqua, they had a fairly common level of internet exposure. In an effort to expand on their more traditional methods of email, webinars, and blog posts, Rowley, a rep with Eloqua, was hired to shake up selling efforts.

March Madness - Or How Your Sales Leads Are Like 6’4” College Athletes

March Madness - Or How Your Sales Leads Are Like 6’4” College Athletes

Have you ever noticed how many similarities can be drawn between March Madness and the typical sales funnel? No? Take a playoff bracket and rotate it sideways so the finals are at the bottom…the two form the same funnel-like shape, where tons of players go in, and one winner comes out. It makes sense once you start to think about it. From the emotional journey to the factors that go into making a team a winner, read on to find out why the sales funnel is like March Madness.

Customer feedback - we love it!

Customer feedback - we love it!

Our Customers Call the Shots

At ActivePrime, we love what you have to say.

Your opinion helps us decide what new features are added or how products are improved.

Last week, we emailed a survey that asks you some very important questions. If you haven’t already, please take a moment to fill it out.

In this survey, we offered respondents a free consultation with a Customer Success Advisor. We also gave them an exclusive opportunity to weigh in on a new offering we are considering that would be a game-changer for the sales team. Here’s the question: