The Data Quality Issue: I have a campaign budget of $20,000 for a fantastic glossy mailer. That budget needs to cover the cost of printing my new brochure and mailing it out First Class USPS. The number of Leads in my CRM On Demand is 5,800. So if I do a quick estimation of cost for the flyer of $2.25 each, and postage of $.85, plus another $.65 for the envelope, label and letter, that comes to over $21,750. Yikes! That’s $1,750 over budget!
Welcome to the ActivePrime Blog
In our blog, you’ll find helpful and informative posts dedicated to improving CRM performance and usability. Our topics include deep dives on the technical aspects of CRMs like searching and data quality. You’ll also find insightful posts about user productivity and adoption.
Non-standardized address data is the bane of the marketer’s existence. Address errors, though seemingly minor, can reek of unprofessionalism in the eyes of your clients, and can often lead to your materials being slowed down by the post office, or even sent astray. How do you send mail promos to an address that might not exist? Worse off, isn’t it terrible when your sales rep sends a contract to a potential buyer, only to have it redlined with corrections to their billing address?
Inaccurate contact information is a crippling problem for data stored in your CRM. No matter how the wrong info makes its way into the CRM, it tends to just stay there. Say you call a new lead and figure it it's a wrong number when you can't connect, or someone else answers the phone. Not only have you wasted your time, but you also have a dead lead in your hands. You could try to look up the right phone number (but where would you get that data?), delete the record, or leave it alone.
Fueling CRM Systems with accurate contact data for improved results.
Cary, NC (PRWEB) January 24, 2011 – StrikeIron, the market and technology leader for cloud-based contact data verification solutions, and ActivePrime, the leading provider of cloud-based data quality solutions, announced a technology and productpartnership focused on improving the validity, accuracy and comprehensiveness of contact data within Oracle CRM On Demand and Salesforce CRM. As a result, CRM customers can now utilize the capabilities of StrikeIron’s Contact Record Verification Suite (http://www.strikeiron.com/Products/ContactRecordVerificationSuite.aspx) through ActivePrime’s CleanVerify solution (http://www.activeprime.com/cleanverify).
Solution provides seamless access to industry data and information verification services
Pasadena, CA – October 9, 2006 – ActivePrime, Inc, the leading supplier of context independent data content, cleansing and standardization solutions announces today their Content Initiative with the goal of providing Web-based customer data verification and enhancement capabilities to the marketplace.