Director Sales & Marketing - B2B SaaS
San Francisco Bay Area, CA
ActivePrime is a dynamic entrepreneurial SaaS company providing CRM Data Governance solutions to Enterprise organizations. We are seeking a Director of Sales & Marketing to spearhead the company’s growth as we pivot for the future. The Director of Sales & Marketing will start out as an individual contributor and be excited to grow into leading a larger team. A major responsibility for this role is being able to predict and meet sales and marketing quotas. This will start as a telecommuting work from home position, and grow into leading a local office for sales & marketing.
This is an ideal role for someone looking to catapult their career and move into an executive role overnight. There’s an abundance of opportunity to make a difference in a fast-paced competitive marketplace. This is a creative role that requires rolling up the sleeves, wearing many hats, and leaping over obstacles with a very positive attitude for success. Our employees enjoy independence in a quickly changing environment; no two days are the same, so we’re looking for someone who can be comfortable with ambiguity and make decisions on gut instincts when all the data is not available.
Develop and execute company marketing strategy. Be able to do this as individual contributor in a hands-on role and as part of the Senior Management Team
Copywriting for all marketing assets
Email campaign execution through Act-On
Execution of other marketing initiatives, including ABM
Acting as an SDR for new MQLs and other sales driven initiatives
Hands-on selling mostly for net-new and when requested cross-selling into existing accounts
Working enterprise accounts from a sales perspective along with ABM to get into the right place - this will be a team selling process
Keep your pipeline/forecast current in Salesforce
Meet or exceed quota expectations
Build a network with key CRM vendor employees as needed to meet sales objectives
Work closely with the engineering team to provide product feedback through your experience & learnings in the marketplace
Manage other team members as needed and eventually grow & lead a team
Manage all corporate website assets + marketplace assets
Required Skills & Qualifications:
5+ years of B2B technology marketing and sales experience
Fluent in written and spoken English, including colloquialisms
Excellent marketing copywriting
Excellent business strategist
Ability to manage to quota
Willing and able to to cold call as needed (some days could be 50+ calls a day)
Excellent project management skills, ideally in a tool like smartsheets or similar
Comfortable making quick decisions, when possible
Expert user of Google Drive, Skype, GoToMeeting, Salesforce.com, Google Analytics, and Act-On
Ideally familiar with ActivePrime’s solutions as an end user or administrator
Ideally familiar with HTML enough to handle the basics of web changes and/or email designs
Able to create demonstration videos in a tool like Sparkol and/or Camtasia
Comfortable creating PPT presentations frequently including minor design elements
Able to use analogies & create visual diagrams to explain technical concepts to almost anyone
Able to learn and adapt to new technologies easily
Ability to work collaboratively with engineers and senior professionals across functions; have strong influencing and leadership skills.
Solid experience as an individual contributor leading major efforts
You are able to work on a small team and share responsibilities to pitch in as best needed to accomplish the company’s goals, i.e. leave your ego behind
You are an excellent listener and naturally engage in reflective listening
You have excellent written communication skills, both inward and outward facing
You express empathy, and that helps your ability to influence others.
You are clear, concise, and comfortable developing and presenting information to any kind of B2B audience, including executive decision makers
You understand B2B sales cycles and are ready to learn (if you don’t already know) how to sell to all the stakeholders in an an enterprise level organization
You are current in your ability to use the technologies listed
You are a long-term planner and creative short-term executor
You are able to deal with ambiguity in a fast-paced dynamic environment
You are smart, innovative, curious, adaptable and can get things done in a timely fashion
You are able to prioritize and execute the tasks- on time- that are necessary to reach your end objectives
Please note, during the interview process, applicants will be asked to complete a small interview project and present via a web meeting. All applicants must be willing to undergo a background check and provide copies of transcripts and W2s as requested.
Please email hr AT activeprime to apply with a resume & cover letter.
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