ActivePrime CleanCRM & CleanUpdate Success Story – Invacare

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Invacare is a global leader in home and long-term care medical products. Based in Ohio, the company employs over 5,000 associates and markets its products in 80 countries around the world. Invacare focuses on products and services that promote recovery and active lifestyles for people with a range of challenges.

“CleanUpdate allowed us to merge 5,000 -10,000 outdated team records very easily and effectively - we couldn’t have done it any other way.

In terms of service and support, working with ActivePrime has been a great experience so far.”

– Jack Dorrance

CRM Administrator, Invacare


When many duplicates make their way into your CRM, merging them can become costly and time-consuming. This was the case for Invacare - with 2,000 to 3,000 duplicate accounts in their Oracle CRM On Demand, they were looking for a way to quickly and automatically merge them.
Using the manual merge functionality available in CRM On Demand or turning to an external consulting firm would have been expensive and taken more time. And, in the long run, that wouldn’t have allowed the company to retain full control over the management and administration of their CRM.


  • Convinced by ActivePrime’s free trials, Invacare selected CleanCRM and CleanUpdate Team Management.
  • In a first pass, CleanCRM helped merge over 1,000 duplicate accounts.
  • Using CleanUpdate, Invacare easily merged 5,000 - 10,000 team records that were out of date.
  • CleanUpdate’s ability to merge, update, and clean up team assignments and records saved Invacare’s CRM users tremendous amounts of time.
  • Since Invacare started using CleanCRM and CleanUpdate Team Management, data quality and Sales efficiency have visibly improved.
  • Invacare finds working with ActivePrime a great experience - helpful discussions and demos, timely and consistent follow-up.

ActivePrime Power Search™

Easy access to data no matter where it resides.


Sweeps up duplicates en masse without breaking a sweat.


Blocks incoming duplicate data intruders for any record type, one at a time.


Imports files into your CRM without creating duplicates.


Schedule mass updates at off-peak hours. Update record owner, opportunity status & field values.

ActivePrime Search™

Targets the right record with superhuman speed.


Restores accuracy to contact data in a single bound.