ActivePrime CleanData Suite Success Story - Iron Bow

 
 

Overview

Founded in 1983, Iron Bow Technologies has earned the trust of hundreds of government and commercial customers by providing IT solutions that enable them to work faster and better. With over $800 million in annual revenue and 7 national offices, Iron Bow helps customers select, acquire, design and integrate IT systems that solve specific business challenges.

“ActivePrime was easy to use and integrated smoothly with our CRM.

It was the right product at the right time!”

– Dan Kmiecik

Principal Business Analyst Iron Bow Technologies

Challenge

Iron Bow Technologies uses Oracle CRM On Demand to manage their sales funnel and new product lines. Iron Bow needs their data to be clean and easy to access. Conducting programs at a national level, sales reps working with different accounts across different regions was leading to information being entered multiple times into CRM. This had to be resolved because storing information in the right contact record and finding it quickly was crucial for the Sales team’s efficiency.

Solution

  • Iron Bow relied on CleanCRM, CleanEnter, and ActivePrime Search for their data quality issues.
  • With more than 50 active CRM users in the Sales department, ActivePrime helped Iron Bow streamline their selling process, improve reporting, and enhance management practices through actionable insight.
  • ActivePrime Search enabled Sales reps to identify an account in CRM even if the record was misspelled or incomplete or if a nickname had been introduced instead of the full name, reducing time and workload.
  • CleanEnter helped maintain clean data by preventing duplicates upon record entry. It also allowed users to update existing entries with new data to make sure all the activities are correctly grouped under one record.
  • CleanEnter’s lead conversion feature enabled Iron Bow users to turn Leads into Contacts and Opportunities with one click.
 

Multi-Search™

Easy access to data no matter where it resides.

CleanCRM™

Sweeps up duplicates en masse without breaking a sweat.

CleanEnter™

Blocks incoming duplicate data intruders for any record type, one at a time.

CleanImport™

Imports files into your CRM without creating duplicates.

CleanUpdate™

Schedule mass updates at off-peak hours. Update record owner, opportunity status & field values.

ActivePrime Search™

Targets the right record with superhuman speed.

CleanVerify™

Restores accuracy to contact data in a single bound.