Post University Uses ActivePrime Tools to Manage Admissions with Ease
Post University, founded in 1890, has a commitment to providing its students with the knowledge and skills necessary to become leaders. Not only does Post University serve students at its locations in Connecticut but also has a complete online degree program. With a surge in online admissions, around 150 admission reps use their CRM to manage the process.
Because there are so many admission reps working in the CRM, there were lots of duplicates, especially in the conversion of Leads to Opportunities. Duplicates were causing reporting to be skewed, and there was a duplication of efforts.
The ActivePrime Solution
Post University chose tools from our search and deduping suites and immediately found them to be seamless, as they reside inside the CRM without an integration. With CleanEnter, users were spotting duplicates as they entered, so they didn’t add another unnecessary record. Using fuzzy logic, their search improved with expanded functionality.
The admission reps have found the tools to be simple and are perfectly woven into their workflows. CRM users find the tools very user-friendly as they aren’t forced to perform any extra steps.
Since we started using ActivePrime, we haven’t found another vendor that integrates so seamlessly with CRM On Demand. We don’t even realize we’re using another vendor on top of our CRM.