ActivePrime Privacy Statement

ActivePrime has created this privacy statement ("Statement") in order to demonstrate our commitment to customer privacy. Privacy for the ActivePrime services offered on our site (the "Service") is of great importance to us. Because we gather important information from our visitors and customers, we have established this Statement as a means to communicate our information gathering and dissemination practices. We reserve the right to change this Statement and any updated Statements will be posted in this location and supercede any prior Statements.

Collected Information:

We may require customers who register to use the Service on our website to give us contact information, such as their name, company name, address, phone number, and e-mail address, and financial qualification and billing information, such as billing name and address, credit card number, and the number of users within the organization that will be using the Service.

ActivePrime uses the information that we collect to set up the Service for individuals and their organizations. We may also use the information to contact customers to further discuss customer interest in our company, the Service that we provide, and to send information regarding our company or partners, such as promotions and events. Customers are invited to receive an email newsletter by providing an email address. Customer email addresses and any personal customer information will not be sold to third parties; however, should we sell or transfer ActivePrime or the Service we reserve the right to transfer customer information to the transferee of ActivePrime or the Service so long as it agrees to be bound by substantially the same terms of confidentiality. Customers can opt out of being contacted by us, or receiving such information from us, at any time by sending an email to Separately, customers are also asked to provide an email address when registering for the Service, in order to receive a username and password. We may also email information regarding updates to the Service or company, and will send a Customer Newsletter. Again, email will not be sold except only as described. Customers can opt out of receiving any communication by emailing

Except as we explicitly state at the time we request information, or as provided for in the ActivePrime Data Quality On Demand Subscription User Agreement, we do not disclose to third parties the information provided. All financial and billing information that we collect through the Service is used solely to check the qualifications of prospective customers and to bill for the Service. This billing information is not used by ActivePrime for marketing or promotional purposes. ActivePrime uses a third-party intermediary to manage the credit card processing. This intermediary is solely a link in the distribution chain, and uses the information solely for the purpose of credit card processing.

Customers of the Service may be using the Service to host data and information ("Data"). ActivePrime will not review, share, distribute, print, or reference any such Data except as provided in the ActivePrime Data Quality On Demand Subscription User Agreement, or as may be required by law. Individual records may at times be viewed or accessed only for the purpose of resolving a problem, support issue, or suspected violation of the Data Quality On Demand Subscription User Agreement, or as may be required by law. Of course, customers are responsible for maintaining the confidentiality and security of their user registration and password.

ActivePrime may also collect certain information from visitors to and customers of the Service, such as Internet addresses. This information is logged to help diagnose technical problems, and to administer our Service in order to constantly improve the quality of the Service. We may also track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.


When you interact with the ActivePrime Website we strive to make that experience easy and meaningful. When you come to our Web site, our Web server may send a cookie to your computer. Cookies are files that Web browsers place on a computer's hard drive and are used to tell us whether customers and visitors have visited our website previously.

Standing alone, cookies do not identify you personally. They merely recognize your browser. Unless you choose to identify yourself to ActivePrime, either by responding to a promotional offer, opening an account, or registering for a Test Drive (trial), you remain anonymous to ActivePrime. Cookies come in two flavors: session and persistent-based. Session cookies exist only during an online session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you've closed your browser or turned off your computer. They include such information as a unique identifier for your browser.

ActivePrime uses session cookies containing encrypted information to allow the system to uniquely identify you while you are logged in. This information allows ActivePrime to process your online transactions and requests. Session cookies help us make sure you are who you say you are after you've logged in and are required in order to use the ActivePrime Services. ActivePrime may use persistent cookies that only ActivePrime can read and use, to identify the fact that you are an ActivePrime customer or prior visitor (whatever the case may be). We are especially careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies. Users who disable their Web browsers' ability to accept cookies will be able to browse our Website but may not be able to successfully use our Service.

Third Party Cookies: We may from time to time engage third parties to track and analyze non-personally identifiable usage and volume statistical information from visitors to our website to help us administer our website and improve its quality. Such third parties may use cookies to help track visitor behavior. Such cookies will not be used to associate individual website visitors to any personally identifiable information. All data collected by such third parties on behalf of ActivePrime is used only to provide us with information on site usage and is not shared with any other third parties.

Third-Party Sites: 

The Service may contain links to other web sites. ActivePrime is not responsible for the privacy practices or the content of these other web sites. Customers and visitors will need to check the policy statement of these others web sites to understand their policies. Customers and visitors who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.


Our Service has security measures in place to help protect against the loss, misuse, and alteration of the Data under our control. When our Service is accessed using Firefox 2.0 or higher, or Microsoft Internet Explorer versions 5.5 or higher, Secure Socket Layer (SSL) technology protects information using both server authentication and data encryption to help ensure that Data is safe, secure, and available only to you. ActivePrime hosts the Service in a secure server environment that uses a firewall and other advanced technology to prevent interference or access from outside intruders. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of Data.

Opt-Out Policy:

ActivePrime offers its visitors and customers a means to choose how we may use information provided. If, at any time after registering for information or ordering the Service, you change your mind about receiving information from us or about sharing your information with third parties, send us a request specifying your new choice. Simply send your request to

Correcting and Updating Your Information:

If customers need to update or change registration information they may do so by contacting ActivePrime at

Additional Information: 

Questions regarding this Statement or the practices of this Service should be directed to ActivePrime’s Security Administrator by e-mailing such questions to or by regular mail addressed to ActivePrime, inc., Attn: Security Administrator, 800 West El Camino Real, Suite 180, Mountain View, CA 94040.

Policy Updates
We may update this policy from time to time.

Corporate Headquarters
ActivePrime’s corporate headquarters are located at:

800 West El Camino Real
Suite 180
Mountain View, CA 94040, USA
Tel: +1-617-247-9908