Privacy Policy

ActivePrime, Inc. (“ActivePrime” or “we”) respect your preferences concerning the treatment of personal information that we may collect from your use of the ActivePrime.com Web sites and your interactions with ActivePrime off-line. This policy lets you know how we collect and use your personal information, and how you can control its use. This policy describes the broadest potential use of personal information throughout the ActivePrime Web sites and in offline transactions; however, we may make far less use of your personal information.
Because ActivePrime collects and uses personal information in different ways, ActivePrime has established separate privacy policies that govern those different activities. The following privacy policies are specifically tailored to the relevant line of business or offering, and are separate and distinct from the activities governed by this privacy policy:

The ActivePrime.com Web sites provide links to non-ActivePrime sites we believe may be of interest to you. Those sites are beyond our control. You are advised to check the privacy policies and terms of use of any non-ActivePrime sites before providing your personal information to them.

Types of Information We Collect and How We Collect It

Personal Information: This policy covers the following personal information that ActivePrime collects through your use of the ActivePrime Web sites and in connection with off-line communications. Specifically, ActivePrime may collect this information from offline and online registrations and forms, communications and interactions, and sales inquiries and transactions. ActivePrime also may use third-party sources, such as opt-in lists, as specified in Section 4 below.

• Contact information, such as name, physical address, telephone number(s), email address, and company. The majority of the information collected under this category is business contact information and when this information is collected in forms on our web site, it is collected and/or transmitted using Secure Socket Layer (SSL) technology.
• Transactional information, including information about the products and services you purchase or download or about which you make an inquiry.
• User preferences, such as product requirements, areas of industry interest, newsletters, community choices and other information you select in the customer profile when registering on ActivePrime.com or indicated by your use of the ActivePrime Web sites.
• Financial/credit card and payment information.
• Event and conference participation information, such as lectures, classes or booths attended or visited during an event or conference hosted or attended by ActivePrime. We may supplement information you provide with information received from third parties.

Electronic Communications Protocols and Cookies: In addition to the information specified above, ActivePrime may collect information about your use of the ActivePrime.com Web sites through electronic communications protocols and cookies. As is true when you visit most Web sites, ActivePrime may automatically receive information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type), your IP address, and date and time. ActivePrime may also use cookies, embedded URLs and embedded pixels to capture additional information.

Cookies: ActivePrime’s server may query your browser to see if there are “cookies” previously set by the ActivePrime Web sites. A cookie is a small piece of information sent by a Web server to store on a Web browser so it can later be read back from that browser. Cookies on the Web sites may collect a unique identifier, user preferences and profile information and membership information. ActivePrime may also use cookies to collect general usage and volume statistical information that does not include personally identifiable information. Some cookies may remain on the user’s computer after they leave the Web site, and the majority are set to expire within 30 – 365 days. Your browser may provide you with information and control over cookies. You can set your browser to alert you when a cookie is being used, and accept or reject the cookie. You can also set your browser to refuse all cookies or accept only cookies returned to the originating servers. Users can generally disable the cookie feature on their browser without affecting their ability to use the site, except in some cases where cookies are used as an essential security feature necessary for transaction completion. Cookies, however, are important to the proper functioning of a site and disabling them may degrade your experience and interfere with Web site features and customizations.

Flash Cookies: We may also use flash cookies, also known as “local shared objects,” on our sites that employ Flash technology. Flash cookies are small files similar to browser cookies and are used to remember the site’s settings to personalize the look and feel of the site. Like normal cookies, Flash cookies are represented as small files on your computer. One method of preventing Flash cookies from being placed is to adjust your preferences in the Macromedia Website Privacy Settings Panel at macromedia.com.

Embedded URLs: ActivePrime may also use a tracking technique that employs embedded URLs to allow use of the site without cookies. Embedded URLs allow limited information to follow you as you navigate the site, but is not associated with personal information and is not used beyond the session.

Embedded Pixels: On the Web site, ActivePrime may use embedded pixel technologies on selected pages for the purposes of identifying unique user visits to the ActivePrime Web sites as opposed to aggregate hits. In addition, embedded pixels or other technologies may be used in emails to provide information on when the email was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient’s email address.

Third-Party Cookies: ActivePrime may have engaged one or more third-party service providers to track and analyze usage and volume statistical information from visitors to the Web site. The service provider(s) set cookies on behalf of ActivePrime. ActivePrime may also use other third-party cookies to track the performance of ActivePrime advertisements on their Web sites.

ActivePrime may re-associate the information provided by the technologies directly above with personal information.

Widgets: Our Web site may include Widgets, which are interactive mini-programs that run on our site to provide specific services from another company (for example, links to bookmarked sites). Personal information, such as your email address, may be collected through the Widget. Cookies may also be set by the Widget to enable it to function properly. Information collected or used by a Widget, including cookie settings and preferences, is governed by the privacy policy of the company that created it.

Use and Sharing of Personal Information

ActivePrime uses (and, where specified, shares) your personal information for the following purposes:

To engage in transactions. ActivePrime may use personal information such as name, physical address, telephone number, email address, and company to engage in transactions with you, including contacting you about your order.

To process transactions. ActivePrime may use financial/credit card and payment information to process your order. ActivePrime may need to share some of this information with delivery services, credit card clearing houses and other third parties to complete the transaction.

To provide support or other services. ActivePrime may use your personal information to provide you support or other services you have ordered, as well as product updates, product patches and fixes and other similar communications.

To tailor marketing to your needs and respond to your requests. ActivePrime may use your personal information to notify you about new product releases and service developments. ActivePrime also may use your personal information to respond directly to your requests for information, including registrations for newsletters or other specific requests, or pass your contact information to the appropriate ActivePrime distributor or reseller for further follow-up related to your interests. In addition, if you consent, ActivePrime may share your contact information with other selected partners that offer complementary products or services. Please review the specific partner’s privacy policy regarding any further interactions with them.

To provide online forums and social networks. Some services available on the Web sites permit you to participate in interactive discussions, post comments, opportunities or other content to a bulletin board or exchange, or otherwise engage in networking activities. Some of these services are moderated; all may be accessed for technical reasons. ActivePrime does not control the content that users post to these forums or social networks. You should carefully consider whether you wish to submit personal information to these forums or social networks and should tailor any content you submit appropriately and in accordance with the relevant terms of use. In addition, you should review any additional terms and conditions that may govern your use of these services, including terms related to use, sharing your personal information and receiving communications; any such terms will be clearly identified on the relevant site.

To post Testimonials. We post testimonials on our web site which may contain personal information. Prior to posting the testimonial, we obtain the customer’s consent to post their name along with their testimonial.

To administer product downloads. ActivePrime may contact you if you download products to confirm certain information about your order (for example, that you did not experience problems in the download process), discuss the downloaded products or provide marketing or sales information about related products and services. ActivePrime also may use this information to confirm compliance with licensing and other terms of use and may share it with your company.

To select content, improve quality, and facilitate use of the Web Sites. ActivePrime may use your personal information, including the information gathered as a result of site navigation and electronic protocols and cookies (including third-party cookies), to help create and personalize Web site content, facilitate your use of the Web sites (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, keep track of shopping cart additions and preserve order information between sessions), improve Web site quality, track marketing campaign responsiveness, and evaluate page response rates.

To provide various ActivePrime communities, such as partners, with relevant product alerts and updates. If you sign up for an ActivePrime community, ActivePrime also will provide you information in which you have expressed an interest related to new product releases, alerts, updates, prices, terms, special offers and associated campaigns.

To power joint sales or product promotions. ActivePrime and its partners may engage in joint sales or product promotions. Such promotions will always reference the partners involved. Both ActivePrime and the partner(s) will have access to that information, and either ActivePrime or our partners may provide you the sales or product promotion information. We recommend you review the privacy policies of these partners to address your particular needs and concerns.

To contact a referral/”tell a friend”. If you elect to use our referral service to inform a friend about our site, we will ask you for the friend’s name and email address. ActivePrime will automatically send the friend a one-time email inviting them to visit the site. ActivePrime uses this personal information for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend may contact ActivePrime to be removed from the referral program.

To communicate with you about a conference or event. We or our partners may communicate with you about a conference or event hosted or co-sponsored by ActivePrime or one of our partners. This may include information about the event’s content, event logistics, payment, updates, and any additional meetings, special demonstrations or other customer facilitation that we may provide related to an event for which you have registered. ActivePrime may contact you after the event about the event and related products and services and may share information about your attendance with your company. ActivePrime also will permit designated partners or conference sponsors to send you up to two communications through the services of a third-party bonded warehouse. Please note that our partners or conference sponsors may directly request your personal information at their conference booths or presentations; providing your information is optional, and you should review their privacy policies to address your particular needs and concerns.

To comply with legal requirements. ActivePrime may be required to disclose your personal information in order to comply with legally mandated reporting, disclosure or other legal process requirements. ActivePrime will use reasonable efforts to limit the personal information it provides for these purposes.

Please note that your personal information may be transferred, accessed and stored globally as necessary for the uses stated above in accordance with this policy. While ActivePrime may share your personal information with agents and contractors in order to perform the functions listed above, including credit card clearing services, order fulfillment, and event, campaign and web site management, we require that they treat your personal information, and limit its use, substantially in accordance with the standards specified in this policy.

Opt-Out
Opting Out. ActivePrime.com enables you to opt out of marketing communications. You may opt out of email marketing by using our general unsubscribe automated link that is included in ActivePrime marketing emails.

Some non-marketing communications are not subject to general opt-out, such as communications related to product download, sales transactions, software updates and other support related information, patches and fixes, quality assurance surveys, conferences or events for which you have registered, and disclosures to comply with legal requirements, as well as communications with partners, including product alerts, updates, marketing and sales materials and other notices related to partner status.

Information-Sharing Choices. ActivePrime only shares personal information with selected companies after providing users the ability to either opt out of or opt into the sharing. There are limitations to opting out of such sharing in the case of (1) joint sale or joint events where the data goes to both ActivePrime and the other party at the same time; (2) where the customer has requested follow-up which involves ActivePrime partners; and (3) where third parties are required to accomplish the transaction or perform the service.

Third-Party Permission-Based Lists. On occasion, ActivePrime may use third-party lists to send communications about ActivePrime products and services. These lists, which are maintained by third parties, include users eligible under applicable law to receive emails from other companies such as ActivePrime. When we use such lists, the communications will include mechanisms to opt out of ActivePrime marketing communications and the third-party lists. If you have trouble opting out, or if you wish to make us aware of any issues related to a third-party mailing, you may contact us directly.

Advertising
ActivePrime may use some third parties to administer a limited set of ActivePrime advertisements on its Web sites. No personal information is provided to the advertisers as part of this process, but aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.

Security
The security of your personal information is very important to ActivePrime. We have in place physical, administrative and technical safeguards designed to protect your personal information from unauthorized access. In the event that your personal information is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, ActivePrime will notify you of the breach by email, fax, or U.S. mail. ActivePrime will give you notice promptly, consistent with the reasonable needs of law enforcement and/or ActivePrime to determine the scope of the breach and to investigate and restore the integrity of the data system.

Policy Updates
We may update this policy from time to time.

Corporate Headquarters
ActivePrime’s corporate headquarters are located at:

800 West El Camino Real
Suite 180
Mountain View, CA 94040, USA
Tel: +1-617-247-9908

 

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