Privacy Policy

Updated July 11, 2023

ActivePrime, Inc. (“ActivePrime” or “we”) respect your preferences concerning the treatment of personal information that we may collect from your use of the ActivePrime.com Website and your interactions with ActivePrime offline.

This policy lets you know how we collect and use your personal information, and how you can control its use. This policy describes the broadest potential use of personal information throughout the ActivePrime Website and in offline transactions.

This Privacy Policy applies to all services and products provided by ActivePrime, Inc., including but not limited to use of the ActivePrime, Inc. Web site, and the purchase and use of services and products offered by ActivePrime, Inc. either directly from ActivePrime, Inc. or through a third- party marketplace (e.g. Heroku or SalesForce AppExchange).

The ActivePrime.com Website provide links to non-ActivePrime sites we believe may be of interest to you. Those sites are beyond our control. You are advised to check the privacy policies and terms of use of any non-ActivePrime sites before providing your personal information to them.

Types of Information We Collect and How We Collect It

Personal Information: This policy covers the following personal information that ActivePrime collects through your use of the ActivePrime Website and in connection with off-line communications. Specifically, ActivePrime may collect this information from offline and online registrations and forms, communications and interactions, and sales inquiries and transactions. ActivePrime also may use third-party sources, such as opt-in lists, as specified in Section 3 below, provided that in such case we will only process your data after receiving your express consent.

Categories of personal information that we collect:

Contact information, such as name, physical address, telephone number(s), email address, and company. If you provide information (including personal information) about someone else, you confirm that you have the authority to act for them and to consent to the collection and use of their personal information as described in this Privacy Policy. The majority of the information collected under this category is business contact information and when this information is collected in forms on our web site, it is collected and/or transmitted using Secure Socket Layer (SSL) technology.

Transactional information, including information about the products and services you purchase or download or about which you make an inquiry.

User preferences, such as product requirements, areas of industry interest, newsletters, community choices and other information you select in the customer profile when registering on ActivePrime.com or indicated by your use of the ActivePrime Website.

•Event and conference participation information, such as webinars, lectures, classes or booths attended or visited during an event or conference hosted or attended by ActivePrime. We may supplement information you provide with information received from third parties.

We may use geolocation services (based on IP address) on our website in order to serve customized or dynamic content.
We may obtain information, including personal information, from third parties such as our customers, partners and service providers. This personal information obtained from such third parties is treated with the same
confidentiality and other provisions of this agreement. We may combine it with other information we collect from you. This information includes, but is not limited to, information that we receive from our direct marketing providers, product referrals, and other interactions. It also includes information uploaded, inputted or otherwise accessed by us in the course of providing services to our customers.

If we use your personal information to provide you with opportunities that we think may be of interest to you, you will have the ability to inform us that you do not wish to receive such offers, and you may unsubscribe from our marketing and other email communications by clicking on the link in the email, or accessing your user account and changing your distribution preferences. Any personal data we receive from third parties will only be received and processed in compliance with applicable laws.

Electronic Communications Protocols and Cookies.

In addition to the information specified above, ActivePrime may collect information about your use of the ActivePrime.com Website through electronic communications protocols and cookies. As is true when you visit most websites, ActivePrime may automatically receive information from you as part of the communication connection itself,
which often consists of network routing information (where you came from), equipment information (browser type), your IP address, and date and time. ActivePrime may also use cookies, embedded URLs and embedded pixels to
capture additional information. Cookies: ActivePrime’s server may query your browser to see if there are “cookies” previously set by the ActivePrime Website. Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. This information is used to track visitor use of the website and to compile statistical reports on website activity. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result. The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted.

Most of the cookies we use are persistent and will expire between 30 days and one year from the date they are downloaded to your device. You can control and manage cookies in various ways.

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located under “settings,” “help”, “tools” or “edit”). Many browsers are set to accept cookies until you change your settings.

Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

For further information
visit www.aboutcookies.org or www.allaboutcookies.org.

Embedded URLs: ActivePrime may also use a tracking technique that employs embedded URLs to allow use of the site without cookies. Embedded URLs allow limited information to follow you as you navigate the site, but is not associated with personal information and is not used beyond the session. Embedded Pixels: On the Web site, ActivePrime may use embedded pixel technologies on selected pages for the purposes of identifying unique user visits to the ActivePrime Website as opposed to aggregate hits. In addition, embedded pixels or other technologies may be used in emails to provide information on when the email was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient’s email address.

Third-Party Cookies: ActivePrime may have engaged one or more third-party service providers to track and analyze usage and volume statistical information from visitors to the Web site. The service provider(s) set cookies on behalf of ActivePrime. ActivePrime may also use other third-party cookies to track the performance of ActivePrime advertisements on their Website. ActivePrime may re-associate the information provided by the technologies directly above with personal information we collect from you.

Do Not Track

You can opt out of tracking by configuring your browser to send “Do Not Track” signals to online services that you visit. To find out more about “Do Not Track,” please visit www.allaboutdnt.com. Widgets: Our Web site may include Widgets, which are interactive mini- programs that run on our site to provide specific services from another company (for example, links to bookmarked sites). Personal information, such as your email address, may be collected through the Widget. Cookies may also be set by the Widget to enable it to function properly. Information collected or used by a Widget, including cookie settings and preferences, is governed by the privacy policy of the company that created it.

Use and Sharing of Personal Information

ActivePrime uses (and, where specified, shares) your personal information for the following purposes:

To engage in transactions. ActivePrime may use personal information such as name, physical address, telephone number, email address, and company to engage in transactions with you, including contacting you about your
order.

To process transactions. ActivePrime may use financial/credit card and payment information to process your order. ActivePrime may need to share some of this information with delivery services, credit card clearing houses and other third parties to complete the transaction.

To provide support or other services. ActivePrime may use personal information to provide support or other services, as well as product updates, product patches and fixes and other similar communications. We may use the personal information that we have collected in accordance with this Policy to improve our services and provide the services to our customers.

To tailor marketing to your needs and respond to your requests. ActivePrime may use your personal information to notify you about new product releases and service developments.

ActivePrime also may use your personal information to respond directly to your requests for information, including registrations for newsletters or other specific requests, or pass your contact information to the appropriate
ActivePrime distributor or reseller for further follow-up related to your interests. In addition, if you consent, ActivePrime may share your contact information with other selected partners that offer complementary products
or services. Please review the specific partner’s privacy policy regarding any further interactions with them.

To provide online forums and social networks. Some services available on the Website permit you to participate in interactive discussions, post comments, opportunities or other content to a bulletin board or exchange, or otherwise engage in networking activities. Some of these services are moderated; all may be accessed for technical reasons. ActivePrime does not control the content that users post to these forums or social networks. You should carefully consider whether you wish to submit personal information to these forums or social networks and should tailor any content you submit appropriately and in accordance with the relevant terms of use. In addition, you should review any additional terms and conditions that may govern your use of these services, including terms related to use, sharing your personal information and receiving communications; any such terms will be clearly
identified on the relevant site.

To post Testimonials. We post testimonials on our web site which may contain personal information. Prior to posting the testimonial, we obtain the customer’s consent to post their name along with their testimonial.

To administer product downloads. ActivePrime may contact you if you download products to confirm certain information about your order (for example, that you did not experience problems in the download process), discuss the downloaded products or provide additional information about related products and services. ActivePrime also may use this information to confirm compliance with licensing and other terms of use and may share it with your company.

To select content, improve quality, and facilitate use of the Web Sites. ActivePrime may use your personal information, including the information gathered as a result of site navigation and electronic protocols and cookies (including third-party cookies), to help create and personalize Web site content, facilitate your use of the Website (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, keep track of shopping cart additions and preserve order information between sessions), improve Web site quality, track marketing campaign responsiveness, and evaluate page response rates.

To provide various ActivePrime communities, such as partners, with relevant product alerts and updates. If you sign up for an ActivePrime community, ActivePrime also will provide you information in which you have expressed
an interest related to new product releases, alerts, updates, prices, terms, special offers and associated campaigns.

To power joint sales or product promotions. ActivePrime and its partners may engage in joint sales or product promotions. Such promotions will always reference the partners involved. Both ActivePrime and the partner(s) will have access to that information, and either ActivePrime or our partners may provide you the sales or product promotion information. We recommend you review the privacy policies of these partners to address your particular needs
and concerns.

To contact a referral/”tell a friend”. If you elect to use our referral service to inform a friend about our site, we will ask you for the friend’s name and email address. ActivePrime will automatically send the friend a one-time
email inviting them to visit the site. ActivePrime uses this personal information for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend may contact ActivePrime to
be removed from the referral program.

To communicate with you about a conference or event. We or our partners may communicate with you about a conference or event hosted or co-sponsored by ActivePrime or one of our partners. This may include information about the event’s content, event logistics, payment, updates, and any additional meetings, special demonstrations or other customer facilitation that we may provide related to an event for which you have
registered.

We will do this only if you have given us a separate consent for sending you third party information about these kinds of conferences or events. ActivePrime may contact you after the event about the event and related products and services and may share information about your attendance with your company.

To comply with legal requirements. ActivePrime may be required to disclose your personal information in order to comply with legally mandated reporting, disclosure or other legal process requirements including applicable privacy and data security laws and regulations and to investigate and defend ourselves against any third party claim or allegations. ActivePrime will use reasonable efforts to limit the personal information it provides for these purposes.

California Civil Code Section 1798.83 permits ActivePrime customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To
make such a request, please contact us at the address below.

We may share or transfer your information (including your personal information) in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. We will take reasonable steps to assure that any other entity involved continues to comply with the terms of this Privacy Policy. We will notify you of such a change in ownership or transfer of assets by posting a notice on our website.

Please note that your personal information may be transferred, accessed and stored globally as necessary for the uses stated above in accordance with this policy. Our data processors are Salesforce.com, Inc, Act-On Software, and Google Drive Storage, with servers located in the USA and/or other countries where we or the data processors have servers.

While ActivePrime may share your personal information with agents and contractors in order to perform the functions listed above, including credit card clearing services, order fulfillment, and event, campaign and web site management, we require that they treat your personal information, and limit its use, substantially in accordance with the standards specified in this policy.

We may share aggregated, anonymized deidentified, or otherwise non- personal information that does not directly or indirectly identify you and that cannot, with reasonable effort, be used to reidentify you in order to improve the overall experience of our website. Such aggregated, anonymized, deidentified, or otherwise not re-identifiable information is not personal information within the scope of this Privacy Policy.

Opt-Out

Opting Out. ActivePrime.com enables you to opt out of marketing communications. You may opt out of email marketing by using our general unsubscribe automated link that is included in ActivePrime marketing emails.
Some non-marketing communications are not subject to general opt-out, such as communications related to product download, sales transactions, software updates and other support related information, patches and fixes, quality assurance surveys, conferences or events for which you have registered, and disclosures to comply with legal requirements, as well as communications with partners, including product alerts, updates, marketing and sales materials and other notices related to partner status.

Information-Sharing Choices. ActivePrime only shares personal information with selected companies after providing users the ability to either opt out of or opt into the sharing. There are limitations to opting out of such sharing in the case of (1) joint sale or joint events where the data goes to both
ActivePrime and the other party at the same time; (2) where the customer has requested follow-up which involvesActivePrime partners; and (3) wherethird parties are required to accomplish the transaction or perform the
service.

Third-Party Permission-Based Lists. On occasion, ActivePrime may use third- party lists to send communications about ActivePrime products and services. These lists, which are maintained by third parties, include users eligible under applicable law to receive emails from other companies such as ActivePrime. When we use such lists, the communications will include mechanisms to opt out of ActivePrime marketing communications and the third-party lists. If you have trouble opting out, or if you wish to make us aware of any issues related to a third-party mailing, you may contact us directly.

Advertising. ActivePrime may use some third parties to administer a limited set of ActivePrime advertisements on its Website. No personal information is provided to the advertisers as part of this process, but aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with
a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.

Security

The security of your personal information is very important to ActivePrime. We have in place physical, administrative and technical safeguards designed to protect your personal information from unauthorized access. In the event that your personal information is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, ActivePrime will notify you of the breach by email, fax, or U.S. mail. ActivePrime will give you notice promptly, consistent with the reasonable needs of law enforcement and/or ActivePrime to determine the scope of the breach and to investigate and restore the integrity of the data system.

Policy Updates

We revise and update this policy every year.

Corporate Headquarters

ActivePrime’s corporate headquarters are located at:

800 West El Camino Real
Suite 180
Mountain View, CA 94040, USA
Tel: +1-617-247-9908

Last reviewed and revised: July 17, 2023

Visitors Located in European Union

ActivePrime, Inc. (“ActivePrime” or “we”) respects your preferences concerning the treatment of personal information that we may collect from your use of the ActivePrime.com Websites.

The ActivePrime.com Website provide links to non-ActivePrime sites we believe may be of interest to you. Those sites are beyond our control. You are advised to check the privacy policies and terms of use of any non- ActivePrime sites before providing your personal information to them.

This Privacy Policy covers:
1. Types of Information We Collect and How We Collect It
Personal Information
Categories of personal information that we collect
Electronic Communications Protocols and Cookies
Flash Cookies
Embedded URLs
Embedded Pixels
Third-Party Cookies
Do Not Track
Widgets

2. How We Use and Share your Personal Information

3. Opt-Out
Opting Out
Information-Sharing Choices
Third-Party Permission-Based Lists
Advertising

4. Security

5. Your Rights
Deleting Personal Data

6. Updates to the Privacy Policy

7. Contact

1. Types of Information We Collect and How We Collect It

Personal Information
This policy covers the following personal information that ActivePrime collects through your use of the ActivePrime Website and in connection with off-line communications. Specifically, ActivePrime may collect this information from offline and online registrations and forms, communications and interactions, and sales inquiries and transactions. ActivePrime also may use third-party sources, such as opt-in lists, as specified in Section 3 below, provided that in such case we will only process your data after receiving your express consent.

Categories of personal information that we collect:

Contact information, such as name, telephone number(s), email address, and company. If you provide information (including personal information) about someone else, you confirm that you have the authority to act for them and to
consent to the collection and use of their personal information as described in this Privacy Policy. The majority of the information collected under this category is business contact information and when this information is collected in forms on our web site, it is collected and/or transmitted using Secure Socket Layer (SSL) technology.

Transactional information, including information about the products and services you purchase or download or about which you make an inquiry.

User preferences, such as product requirements, areas of industry interest, newsletters, community choices and other information you select in the customer profile when registering on ActivePrime.com or indicated by your
use of the ActivePrime Website.

Event and conference participation information, such as webinars, lectures, classes or booths attended or visited during an event or conference hosted or attended by ActivePrime. We may supplement information you provide with information received from third parties.

We may use geolocation services (based on IP address) on our website in order to serve customized or dynamic content.
Our customers are business entities (not natural persons) so we do not analyze most aspects of a natural person for profiling purposes.

If you are a natural person and if and to the extent we are profiling you through any of the above activities we will obtain your prior explicit consent to those activities.

We may obtain information, including personal information, from third parties such as our customers, partners and service providers. This personal information obtained from such third parties is treated with the same confidentiality and other provisions of this agreement. We may combine it with other information we collect from you. This information includes, but is not limited to, information that we receive from our direct marketing providers, product referrals, and other interactions. It also includes information uploaded, inputted or otherwise accessed by us in the course of providing services to our customers. Any personal data we receive from third parties will only be received and processed in compliance with applicable laws.

Electronic Communications Protocols and Cookies
In addition to the information specified above, ActivePrime may collect information about your use of the ActivePrime.com Website through electronic communications protocols and cookies. As is true when you visit most websites, ActivePrime may automatically receive information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type), your IP address, and date and time. ActivePrime may also use cookies, embedded URLs and embedded pixels to
capture additional information.

Cookies: ActivePrime’s server may query your browser to see if there are “cookies” previously set by the ActivePrime Website. Cookies are text files placed on your computer to collect standard internet log information and
visitor behavior information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted.

Most of the cookies we use are persistent and will expire between 30 days and one year from the date they are downloaded to your device.

You can control and manage cookies in various ways. You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located under “settings,” “help”, “tools” or “edit”). Many browsers are set to accept cookies until you
change your settings.
Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
For further information
visit www.aboutcookies.org or www.allaboutcookies.org.

Embedded URLs
ActivePrime may also use a tracking technique that employs embedded URLs to allow use of the site without cookies. Embedded URLs allow limited information to follow you as you navigate the site, but is not associated with personal information and is not used beyond the session.

Embedded Pixels
On the Web site, ActivePrime may use embedded pixel technologies on selected pages for the purposes of identifying unique user visits to the ActivePrime Website as opposed to aggregate hits. In addition, embedded pixels or other technologies may be used in emails to provide information on when the email was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient’s email address.

Third-Party Cookies
ActivePrime may have engaged one or more third-party service providers to track and analyze usage and volume statistical information from visitors to the Web site. The service provider(s) set cookies on behalf of ActivePrime. ActivePrime may also use other third-party cookies to track the performance of ActivePrime advertisements on their Website. ActivePrime may re-associate the information provided by the technologies directly above with personal information we collect from you.

Do Not Track
You can opt out of tracking by configuring your browser to send “Do Not Track” signals to online services that you visit. To find out more about “Do Not Track,” please visit www.allaboutdnt.com.

Widgets
Our Web site may include Widgets, which are interactive mini-programs that run on our site to provide specific services from another company (for example, links to bookmarked sites). Personal information, such as your email address, may be collected through the Widget. Cookies may also be set by the Widget to enable it to function properly. Information collected or used by a Widget, including cookie settings and preferences, is governed by the privacy policy of the company that created it.

2. How We Use and Share your Personal Information

ActivePrime uses (and, where specified, shares) your personal information for the following purposes:

To tailor marketing to your needs and respond to your requests. ActivePrime may use your personal information to notify you about new product releases and service developments.

To tailor marketing to your needs and respond to your requests. ActivePrime may use your personal information to notify you about new product releases and service developments related to the ActivePrime products and services
you use.

ActivePrime also may use your personal information to respond directly to your requests for information, including registrations for newsletters or other specific requests, or pass your contact information to the appropriate ActivePrime distributor or reseller for further follow-up related to your interests. ActivePrime will only share your contact information with other selected partners that offer complementary products or services based on your explicit consent. Please review the specific partner’s privacy policy regarding any further interactions with them.

To select content, improve quality, and facilitate use of the Web Sites. ActivePrime may use your personal information, including the information gathered as a result of site navigation and electronic protocols and cookies (including third-party cookies), to help create and personalize Web site content, facilitate your use of the Website (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, improve Web site quality, track marketing campaign responsiveness, and evaluate page response rates.

To provide various ActivePrime communities, such as partners, with relevant product alerts and updates. If you sign up for an ActivePrime community, ActivePrime also will provide you information in which you have expressed an interest related to new product releases, alerts, updates, prices, terms, special offers and associated campaigns.

To power joint sales or product promotions that you explicitly agreed to be informed of. ActivePrime and its partners may engage in joint sales or product promotions. Such promotions will always reference the partners
involved. Both ActivePrime and the partner(s) will have access to that information, and either ActivePrime or our partners may provide you the sales or product promotion information. We recommend you review the privacy policies of these partners to address your particular needs and concerns.

To contact a referral/”tell a friend”. If you choose to use our referral service to inform a friend about our site, we will ask you for the friend’s name and email address. ActivePrime will automatically send the friend a one-time email inviting them to visit the site. ActivePrime uses this personalinformation for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend may contact ActivePrime to be removed from the referral program.

We will do this only if you have given us a separate, explicit consent for sending you third party information about these kinds of conferences or events. ActivePrime may contact you after the event to provide you a summary of the key discussion points and provide additional information about our products or services if you have requested it.

To comply with legal requirements. ActivePrime may be required to disclose your personal information in order to comply with legally mandated reporting, disclosure or other legal process requirements including applicable
privacy and data security laws and regulations such as GDPR and to investigate and defend ourselves against any third party claim or allegations. ActivePrime will use reasonable efforts to limit the personal information it provides for these purposes.

We may share or transfer your information (including your personal information) in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business
to another company. We will take reasonable steps to assure that any other entity involved continues to comply with the terms of this Privacy Policy. We will notify you of such a change in ownership or transfer of assets by posting a notice on our website.

While ActivePrime may share your personal information with agents and contractors in order to perform the functions listed above, including credit card clearing services, order fulfillment, and event, campaign and web site management, we require that they treat your personal information, and limit its use, substantially in accordance with the standards specified in this policy.

3. Opt-Out

Opting Out. If you have opted in to receive our marketing communications, you may opt out of our marketing communications at any time, by using our general unsubscribe automated link that is included in ActivePrime marketing emails.

Some non-marketing communications are not subject to general opt-out, such as communications related to product download, sales transactions, software updates and other support related information, patches and fixes, quality assurance surveys, conferences or events for which you have registered, and disclosures to comply with legal requirements, as well as communications with partners, including product alerts, updates, marketing and sales materials and other notices related to partner status. Information-Sharing Choices. ActivePrime only shares personal information with selected companies after providing users the ability to either opt out of or opt into the sharing. There are limitations to opting out of such sharing in the case of (1) joint sale or joint events where the data goes to both
ActivePrime and the other party at the same time; (2) where the customer has requested follow-up which involves

ActivePrime partners; and (3) where third parties are required to accomplish the transaction or perform the service.

Advertising. ActivePrime may use some third parties to administer a limited set of ActivePrime advertisements on its Website. No personal information is provided to the advertisers as part of this process, but aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.

4. Security

5. Your Rights

European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:

The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights in relation to automated decision making and profiling.

Correction of Personal Data
You have the right to have your data deleted, modified, updated, as well as the right to access, move, or object to the processing of your data. To request modification of your personal data we store, please submit your request on our Support page. To have your data permanently removed from our database, please submit your request on our Support page.

Data erasure
You have the right to have your personal data deleted from our systems if the data is no longer necessary for the purpose which we originally collected or processed it for, or if you object to the processing of your data, and there
is no overriding legitimate interest to continue this processing. To have your data permanently removed from our database, please submit your request on our Support page. We will respond to your request within 30 days from receipt, to the best of our abilities. In certain cases, this period may be extended by 2 months.

6. Policy Updates