ActivePrime, Inc. (“ActivePrime” or “we”) respect your preferences concerning the treatment of personal information that we may collect from your use of the ActivePrime.com Web sites and your interactions with ActivePrime off-line. This policy lets you know how we collect and use your personal information, and how you can control its use. This policy describes the broadest potential use of personal information throughout the ActivePrime Web sites and in offline transactions; however, we may make far less use of your personal information.
Types of Information We Collect and How We Collect It
Personal Information: This policy covers the following personal information that ActivePrime collects through your use of the ActivePrime Web sites and in connection with off-line communications. Specifically, ActivePrime may collect this information from offline and online registrations and forms, communications and interactions, and sales inquiries and transactions. ActivePrime also may use third-party sources, such as opt-in lists, as specified in Section 4 below.
• Contact information, such as name, physical address, telephone number(s), email address, and company. The majority of the information collected under this category is business contact information and when this information is collected in forms on our web site, it is collected and/or transmitted using Secure Socket Layer (SSL) technology.
• Transactional information, including information about the products and services you purchase or download or about which you make an inquiry.
• User preferences, such as product requirements, areas of industry interest, newsletters, community choices and other information you select in the customer profile when registering on ActivePrime.com or indicated by your use of the ActivePrime Web sites.
• Financial/credit card and payment information.
• Event and conference participation information, such as lectures, classes or booths attended or visited during an event or conference hosted or attended by ActivePrime. We may supplement information you provide with information received from third parties.
Flash Cookies: We may also use flash cookies, also known as “local shared objects,” on our sites that employ Flash technology. Flash cookies are small files similar to browser cookies and are used to remember the site’s settings to personalize the look and feel of the site. Like normal cookies, Flash cookies are represented as small files on your computer. One method of preventing Flash cookies from being placed is to adjust your preferences in the Macromedia Website Privacy Settings Panel at macromedia.com.
Embedded URLs: ActivePrime may also use a tracking technique that employs embedded URLs to allow use of the site without cookies. Embedded URLs allow limited information to follow you as you navigate the site, but is not associated with personal information and is not used beyond the session.
Embedded Pixels: On the Web site, ActivePrime may use embedded pixel technologies on selected pages for the purposes of identifying unique user visits to the ActivePrime Web sites as opposed to aggregate hits. In addition, embedded pixels or other technologies may be used in emails to provide information on when the email was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient’s email address.
Third-Party Cookies: ActivePrime may have engaged one or more third-party service providers to track and analyze usage and volume statistical information from visitors to the Web site. The service provider(s) set cookies on behalf of ActivePrime. ActivePrime may also use other third-party cookies to track the performance of ActivePrime advertisements on their Web sites.
ActivePrime may re-associate the information provided by the technologies directly above with personal information.
Use and Sharing of Personal Information
ActivePrime uses (and, where specified, shares) your personal information for the following purposes:
To engage in transactions. ActivePrime may use personal information such as name, physical address, telephone number, email address, and company to engage in transactions with you, including contacting you about your order.
To process transactions. ActivePrime may use financial/credit card and payment information to process your order. ActivePrime may need to share some of this information with delivery services, credit card clearing houses and other third parties to complete the transaction.
To provide support or other services. ActivePrime may use your personal information to provide you support or other services you have ordered, as well as product updates, product patches and fixes and other similar communications.
To post Testimonials. We post testimonials on our web site which may contain personal information. Prior to posting the testimonial, we obtain the customer’s consent to post their name along with their testimonial.
To select content, improve quality, and facilitate use of the Web Sites. ActivePrime may use your personal information, including the information gathered as a result of site navigation and electronic protocols and cookies (including third-party cookies), to help create and personalize Web site content, facilitate your use of the Web sites (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, keep track of shopping cart additions and preserve order information between sessions), improve Web site quality, track marketing campaign responsiveness, and evaluate page response rates.
To provide various ActivePrime communities, such as partners, with relevant product alerts and updates. If you sign up for an ActivePrime community, ActivePrime also will provide you information in which you have expressed an interest related to new product releases, alerts, updates, prices, terms, special offers and associated campaigns.
To power joint sales or product promotions. ActivePrime and its partners may engage in joint sales or product promotions. Such promotions will always reference the partners involved. Both ActivePrime and the partner(s) will have access to that information, and either ActivePrime or our partners may provide you the sales or product promotion information. We recommend you review the privacy policies of these partners to address your particular needs and concerns.
To contact a referral/”tell a friend”. If you elect to use our referral service to inform a friend about our site, we will ask you for the friend’s name and email address. ActivePrime will automatically send the friend a one-time email inviting them to visit the site. ActivePrime uses this personal information for the sole purpose of sending this one-time email and tracking the success of our referral program. The friend may contact ActivePrime to be removed from the referral program.
To communicate with you about a conference or event. We or our partners may communicate with you about a conference or event hosted or co-sponsored by ActivePrime or one of our partners. This may include information about the event’s content, event logistics, payment, updates, and any additional meetings, special demonstrations or other customer facilitation that we may provide related to an event for which you have registered. ActivePrime may contact you after the event about the event and related products and services and may share information about your attendance with your company. ActivePrime also will permit designated partners or conference sponsors to send you up to two communications through the services of a third-party bonded warehouse. Please note that our partners or conference sponsors may directly request your personal information at their conference booths or presentations; providing your information is optional, and you should review their privacy policies to address your particular needs and concerns.
To comply with legal requirements. ActivePrime may be required to disclose your personal information in order to comply with legally mandated reporting, disclosure or other legal process requirements. ActivePrime will use reasonable efforts to limit the personal information it provides for these purposes.
Please note that your personal information may be transferred, accessed and stored globally as necessary for the uses stated above in accordance with this policy. While ActivePrime may share your personal information with agents and contractors in order to perform the functions listed above, including credit card clearing services, order fulfillment, and event, campaign and web site management, we require that they treat your personal information, and limit its use, substantially in accordance with the standards specified in this policy.
Opting Out. ActivePrime.com enables you to opt out of marketing communications. You may opt out of email marketing by using our general unsubscribe automated link that is included in ActivePrime marketing emails.
Some non-marketing communications are not subject to general opt-out, such as communications related to product download, sales transactions, software updates and other support related information, patches and fixes, quality assurance surveys, conferences or events for which you have registered, and disclosures to comply with legal requirements, as well as communications with partners, including product alerts, updates, marketing and sales materials and other notices related to partner status.
Information-Sharing Choices. ActivePrime only shares personal information with selected companies after providing users the ability to either opt out of or opt into the sharing. There are limitations to opting out of such sharing in the case of (1) joint sale or joint events where the data goes to both ActivePrime and the other party at the same time; (2) where the customer has requested follow-up which involves ActivePrime partners; and (3) where third parties are required to accomplish the transaction or perform the service.
Third-Party Permission-Based Lists. On occasion, ActivePrime may use third-party lists to send communications about ActivePrime products and services. These lists, which are maintained by third parties, include users eligible under applicable law to receive emails from other companies such as ActivePrime. When we use such lists, the communications will include mechanisms to opt out of ActivePrime marketing communications and the third-party lists. If you have trouble opting out, or if you wish to make us aware of any issues related to a third-party mailing, you may contact us directly.
ActivePrime may use some third parties to administer a limited set of ActivePrime advertisements on its Web sites. No personal information is provided to the advertisers as part of this process, but aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.
The security of your personal information is very important to ActivePrime. We have in place physical, administrative and technical safeguards designed to protect your personal information from unauthorized access. In the event that your personal information is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, ActivePrime will notify you of the breach by email, fax, or U.S. mail. ActivePrime will give you notice promptly, consistent with the reasonable needs of law enforcement and/or ActivePrime to determine the scope of the breach and to investigate and restore the integrity of the data system.
We may update this policy from time to time.
ActivePrime’s corporate headquarters are located at:
800 West El Camino Real
Mountain View, CA 94040, USA
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