ActivePrime helps 120,000 users in 42 countries
realize maximum value from their customer data
by transforming it into customer intelligence.


3 essentials of customer intelligence



Take care of your customer data   


You’re adding new customer data or moving your customer data to a new solution or instance of your CRM platform. Verify your data, import with consistency, and quickly and seamlessly migrate from one CRM solution to another.

Prevent Duplicates


Maintain your data integrity          


You have redundant data or customer information that’s subject to regulatory compliance. Whether the threat is from bad data or bad actors, find and resolve duplicate data and maintain HIPAA and PCI compliance.

Cross System Search and Workflow


Put customer data into action        


A hot prospect is ready to buy. You need to provide an SLA, but which one? What is their credit rating and customer history? Simultaneously assemble all of the customer information you need to quickly make informed decisions and take action.


Helping over 120,000 users in 42 countries

The most amazing feature of ActivePrime is the built in matching intelligence figures out that ‘Bob Smythe’ is actually ‘Robert Smith’!

We support the systems you rely on

 Oracle logo
 Salesforce logo
 Microsoft logo
 ActivePrime Data Quality solutions overview