High Quality Data Boosts Sales and Reduces Costs
Poor Data Quality costs organizations an average of $15 million per year according to Gartner’s latest study. IDC estimates that implementing Data Quality initiatives can increase sales by 20-40%.
Trust the Data Quality Experts
ActivePrime’s decades of experience and proprietary AI algorithms focus on identifying and resolving key issues that prevent companies from getting the most out of their data or generating data synthetically to protect privacy, test integrations, and run CRM simulations.
![](https://static.wixstatic.com/media/47200f_59cfb9be6f4d46839b2e09735264f1ca~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/47200f_59cfb9be6f4d46839b2e09735264f1ca~mv2.png)
Formatting Issues
Fields with inconsistent formats, capitalizations, and abbreviations.
![Duplicates Data](https://static.wixstatic.com/media/47200f_d5670499782a4059a4572a9e022be833~mv2.png/v1/fill/w_62,h_52,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/duplicates.png)
Duplicated Data
Redundant records.
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![missing data](https://static.wixstatic.com/media/47200f_c1ce95b6dd5a4b8e9ff860427ce8c7ab~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/missing.png)
Missing Data
Records with incomplete fields.
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![incorrect data](https://static.wixstatic.com/media/47200f_8e8f560b6c79471a9d912097f4128d31~mv2.png/v1/fill/w_62,h_58,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/incorrect.png)
Incorrect Data
Records with erroneous or flawed fields.
![damaged data](https://static.wixstatic.com/media/47200f_dbbc49ff32e14c85afd06873657ff9c9~mv2.png/v1/fill/w_62,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/damaged.png)
Damaged Data
Corrupted or compromised fields or records.
![junk data](https://static.wixstatic.com/media/47200f_5b31dd0daaa64b9da5bcde535aa5a26a~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/junk.png)
Junk Data
Data that doesn’t serve any business purpose.
![misplaced data](https://static.wixstatic.com/media/47200f_ec4ef88bb3004588a65e69ae4d236b75~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/misplaced.png)
Misplaced Data
Potentially valuable data in the wrong field.
Unlock your CRM Data’s Potential and get Ready for the AI Revolution
Our comprehensive set of tools can help support Data Quality journey by identifying, resolving, and preventing issues that affect your business by leveraging our expertise and AI Algorithms.
Don’t Just Take Our Word For It
"ActivePrime's AI-powered Data Quality Assessment for Salesforce was amazing! It uncovered unknown data issues with unmatched accuracy, saving us time and resources. Highly recommended for reliable, up-to-date data and better decision-making!"
![radialspar logo](https://static.wixstatic.com/media/47200f_903bfa9ddb454b31a5fb699916164e4e~mv2.png/v1/fill/w_69,h_33,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Fwd-New-Website-partner-page-rajonu7570-gmail-com-Gmail.png)
Justin Ludlow
Co-Founder, CTO
RadialSpark
![quote](https://static.wixstatic.com/media/47200f_c9ba6d024cd94c30872c31606173a86a~mv2.png/v1/fill/w_50,h_50,al_c,q_85,enc_auto/Group%20461523.png)
"ActivePrime's CleanData, specifically designed for Salesforce CRM, is the ultimate solution for large enterprises seeking meticulous control and top-notch data for AI initiatives. There simply isn't a better option available in the marketplace."
![Sentia -logo](https://static.wixstatic.com/media/47200f_943d84d3b1734689991af02b9c1758b9~mv2.png/v1/fill/w_64,h_27,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Sentia%20-%20final%20gradient%20transparency.png)
David Forder
CEO/Co-Founder
Sentia
![quote](https://static.wixstatic.com/media/47200f_c9ba6d024cd94c30872c31606173a86a~mv2.png/v1/fill/w_50,h_50,al_c,q_85,enc_auto/Group%20461523.png)
"ActivePrime's AI-powered Data Quality Assessment for Salesforce revolutionizes sales team operations with 80% time savings, efficient data issue identification, and superior sales outcomes. Highly recommended for proactive data quality optimization."
Christopher Culp
Area VP Platform AMER
Ex - Salesforce
![qutoe](https://static.wixstatic.com/media/47200f_c9ba6d024cd94c30872c31606173a86a~mv2.png/v1/fill/w_50,h_50,al_c,q_85,enc_auto/Group%20461523.png)
Customers and Partners
Certifications
![NMSDC](https://static.wixstatic.com/media/47200f_031913174d5a4dfaa48200fcbb443cd0~mv2.png/v1/fill/w_197,h_117,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image%20(38).png)
Minority Business Enterprise
![Supplier Clearinghouse](https://static.wixstatic.com/media/47200f_107ce6770d4d498ab9774d8c39591e26~mv2.png/v1/fill/w_130,h_130,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image%20(36).png)
Suppliers Clearing House
![certified wbenc](https://static.wixstatic.com/media/47200f_9d617220ac204199a10c3235bc90c89b~mv2.png/v1/fill/w_191,h_108,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image%20(37).png)
National Women’s Business Enterprise
Frequently Asked Questions
What are ActivePrime's credentials?
ActivePrime has been in business for over two decades specializing in CRM Data Quality. We've been ranked #1 in Customer Service by an independent analyst for the Data Quality Segment. We've helped hundreds of enterprise customers and cleansed over a billion records.
With which CRMs can I use ActivePrime?
We support Salesforce CRM, Microsoft Dynamics 360 CRM, and Oracle CRM. We also support Heroku.
How can I purchase ActivePrime?
You can purchase ActivePrime directly or through your Salesforce Contract.
Where is ActivePrime headquartered?
ActivePrime is headquartered in the heart of Silicon Valley in Mountain View, California.
Does ActivePrime leverage AI and Machine Learning algorithms?
Absolutely! They're proprietary algorithms that have been designed to support Enterprise data and ensure compliance to Enterprise Data Sharing Standards.
Is ActivePrime a SaaS Solution or a Professional Services Company?
ActivePrime offers SaaS Solutions that help our customers identify and resolve data quality issues. Our solutions also leverage ActivePrime's Generative AI algorithms to generate Synthetic Data.
Contact Us
About ActivePrime
ActivePrime is a leading provider of innovative AI-enabled data solutions. Our cutting-edge data management and cleansing tools empower companies to unlock the full potential of their Salesforce data, enabling accurate information, seamless operations, and informed decision-making. With a customer-centric approach, ActivePrime is a trusted data partner for the world’s largest companies.